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Courses

Showing 134 courses for "virtual"

Principles

Virtual

Content Marketing Principles

Develop an effective and engaging digital content marketing programme.
Virtual

Brand Marketing Principles

What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
Virtual

Proofreading and Copy Editing

Improve your editing process and develop professional proofreading skills.
Virtual
In-Person

Principles of Great Copywriting

The fundamentals of relevant and persuasive copywriting.
Virtual

Social Media Principles

Develop the skills to use social channels more effectively and increase customer engagement.
Virtual

GDPR Principles

How to deliver lawful and ethical marketing programs.
Virtual
In-Person

Marketing Principles

The core fundamentals of marketing: concepts, models, practices and techniques.
Virtual

Marketing Communications Principles

The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
Virtual

Marketing Planning Principles

A step-by-step guide through the marketing planning process.
Virtual

Product Management Principles

The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
Virtual
New

Search Engine Marketing (SEM) Planning Principles

Plan Search Engine Optimisation (SEO) strategies and how to set up PPC Google Ads campaigns.
Virtual

Digital Marketing Principles

How to plan and run effective digital communications campaigns using all the key digital channels.
Virtual

Presentation Skills

How to become a confident, compelling and influential presenter
Virtual

Digital Copywriting Principles

Best practice techniques and approaches to writing for digital channels
Virtual

Copywriting for Internal Communications

How to deliver clear and effective messages to your employees.
Virtual

Introduction to Public Relations

The fundamentals of PR in just one day.
Virtual
In-Person

ED&I in Marketing Principles

An introduction to the basic principles of ED&I in marketing.
Short

Filmmaking Storytelling Fundamentals

SHORT COURSE: Supercharge your digital marketing with this compact course teaching filmmaking fundamentals from the UK’s lead organisation for film and the moving image, the BFI (British Film Institute).

Intermediate

Virtual

Digital Marketing Campaign Planning

Develop a multi-channel approach to digital marketing campaign planning that optimises results.
Virtual
In-Person

Managing Projects and People

How to set-up, direct and tactically control marketing projects that produce results.
Virtual

Event Design and Management

How to plan and deliver effective live, virtual and hybrid events.
Virtual

Copywriting for PR

How to write newsworthy press releases and engaging employee communications.
Virtual

Managing The Brand

Best practice in brand management; from defining the brand to brand plan and marketing activation.
Virtual

Leadership Skills for New Managers

Discover the critical skills and confidence to become an effective leader.
Virtual
New

Distinctive Brand Asset Management

How to manage an effective brand identity strategy.
Virtual

Internal Communications

How to deliver a powerful Internal Communications strategy and plan.
Virtual

Storytelling for Persuasive Presentations

Create presentations that are more effective, compelling, insightful and actionable.
Virtual

Search Engine Optimisation (SEO)

How to maximise your SEO to increase Google SEO traffic and drive more customers.
Virtual

PPC Google Ads

How to plan and optimise your PPC Google Ads campaigns.
Virtual

Managing the Sales Team

How to motivate and manage professional sales teams.
Virtual

Business Negotiation Skills

How to get the best results using a persuasive, but still collaborative, negotiation style.
Virtual

B2B Product Management

How to manage your product portfolio and construct a B2B product marketing plan.
Virtual
In-Person

Introduction to Strategic Marketing

How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
Virtual

Marketing Communications Planning

How to use a proven, simple six-stage approach to integrated marketing communications planning
Virtual

Consumer Marketing Law

How to deliver successful, lawful, profitable, and ethical consumer marketing programmes.
Virtual

Digital Marketing Metrics

Using data marketing analytics across key digital channels to develop a competitive advantage.
Virtual

Digital Marketing in Practice

Exploring the latest digital marketing trends, tools, and techniques
Virtual

Developing Your Key Accounts

Essential strategies for winning and growing key accounts.
Virtual

B2B Digital Marketing Strategy and Techniques

How to align your B2B digital marketing strategy with business and sales objectives.
Virtual

Sales and Business Development Skills

Build your pipeline with quality leads which convert into high paying clients.
Virtual

Behavioural Economics

Increase marketing effectiveness by changing behaviour.
Virtual
In-Person

Brand Storytelling

Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
Virtual

Creative Brief

Ensure your creative briefs are distinctive and insightful.
Virtual

Email Marketing

How to improve the performance of your email campaigns.
Virtual

Digital Copywriting for Social & Content

How to write copy that engages audiences, improves communication and builds your brand.
Virtual

Content Marketing

How to create great content that delivers results.
Virtual

B2B Copy and Content Writing

How to develop an effective writing style for B2B.
Virtual

Digital Copywriting for Websites

How to write copy that improves communication and search results.
Virtual

Data & Marketing Analytics

How to use analytics to improve marketing effectiveness and maximise your ROMI (Return on Marketing Investment).
Virtual

User Experience (UX)

Create exceptional user experiences with design thinking, engaging UX patterns, and AI integration.
Virtual

Personal Branding

Supercharging Your Personal Impact.
Virtual

B2B Marketing Communications

Plan high-impact B2B communications that drive sales using a 5-step framework.
Virtual

International Marketing

The latest approaches and frameworks in international marketing and the international marketing mix.
Virtual

Facebook & Instagram (Meta) Advertising

How to develop and run results-driven Facebook (Meta) advertising campaigns.
Virtual

Influencer Strategy

How to develop a robust, results-focused influencer marketing strategy.
Virtual

Pricing: Strategy and Tactics

A practical guide to setting prices, looking at the impact on your brand as well as profitability and growth.
Virtual
New

Podcast Strategy and Production

How to plan, produce, launch and grow your own show.
Virtual

Agile Marketing Project Management

How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.
Virtual

Global Digital Marketing

How to develop and deliver digital communications across a range of digital channels in different market contexts.
Virtual

Customer Relationship Strategy

How to plan and build an effective CRM strategy for your business.
Virtual

Customer Journey Path to Purchase

Identify and map the critical touchpoints on the Pathway to Purchase for any product or service.
Virtual

Finance for Marketers

Effective financial management and the relevance of a marketing perspective.
Virtual

Copywriting for Email

How to write email copy that improves customer engagement and delivers results.
Virtual

Confidence, Influence and Impact

Boost your credibility, gravitas and ability to network with key decision-makers and manage different stakeholders.
Virtual

The Sustainable Marketer

What does responsible marketing/ethical marketing mean for your organisation?
Virtual

Google Analytics 4 (GA4)

How and when to use Google Analytics 4 (GA4).
Virtual

B2B Digital Marketing Fundamentals (Evening Course)

The complete guide to B2B digital marketing in 6 weekly 90-minute evening sessions.
Virtual

How to Write a Marketing Plan

A practical guide to developing a marketing plan.
Virtual

Practical Product Management

How to manage your products to profit, stay ahead of the market and get the resources you need.
Virtual

Account-Based Marketing (ABM)

How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
Virtual

LinkedIn Advertising

How to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager
Virtual

Digital Marketing Optimisation

How to use analytics to guide your digital marketing planning.
Virtual

Marketing Dashboards

Create visually compelling marketing dashboards and storytelling techniques to drive informed decision-making.
Virtual
New

Event Marketing

How to build an event marketing strategy and action plan.
Virtual

Filmmaking and Video Production for Marketers

Boost your filmmaking and editing skills with this practical 2-day course from the UK’s lead organisation for film and the moving image, the BFI (British Film Institute).
Virtual
New

The CIM Marketing Programme

The definitive guide to marketing
Virtual
New
In-Person

AI in Marketing

AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
Virtual
New

B2B Lead Generation

How to generate and convert high quality B2B leads.
Virtual
New

Critical Leadership Skills for Marketers

The key leadership skills to tackle some of the most challenging professional issues in today's complex professional environment.
Virtual

Carbon Literacy for Marketers

Become a sustainable marketer, certified by the Carbon Literacy Trust.
Virtual
New

Copywriting for Digital Advertising

How to write results driven digital advertising copy.
Virtual
New

Social Media Video Scriptwriting

How to turn video footage into motivational social media movies.
Virtual
New

Personal Performance for Marketers

Work with the Hack Yourself collective of senior leaders to elevate your marketing leadership skills.
Virtual
New

Partnership Marketing

How to identify, create and manage marketing partnerships
Virtual
New

Selling Strategically

How to take a more strategic approach to selling.
Virtual
New

Programmatic Advertising

Explore the pros, cons and opportunities of programmatic advertising
Virtual
New

AI for Copywriting

How to use the latest AI copywriting tools and become a prompt engineer.
Short

GA4 Reports and Dashboards

How to create GA4 reports and dashboards that drive actionable insights.
Virtual
New

AI Customer Journey Optimisation

Using AI tools to attract, engage, convert, and retain customers.
Virtual
New

AI Enabled Content Production

The technical aspects of using AI tools for generating text, images, animations, and videos.
Virtual
New

Inclusion in Marketing

How to develop an inclusive marketing strategy
Short

Copywriting - One to One Training

A one-hour, personal training session with CIM copywriting expert Phil Woodford.
Short

Presentation Skills – One to One Training

A one-hour, personal training session with CIM speaker coach Reuben Milne.
Virtual
New

Generative AI and The Law

The legal and ethical considerations of Generative AI in marketing.
Virtual
New

AI in B2B Marketing

How to leverage AI in B2B marketing to deliver effective strategies, generate quality leads and enhance customer experiences.
Virtual
New

Greenwashing

How to identify and substantiate genuine environmental claims and avoid deceptive greenwashing practices.
Virtual
New

Ecommerce Optimisation

Ecommerce optimisation for revenue growth through best practices, emerging trends, and practical techniques.

Advanced

Virtual

Strategic Brand Management

An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
Virtual

Customer Experience Management

How to create and develop a customer experience strategy and how to align it with business strategy.
Virtual

Copywriting Masterclass

How to write brilliantly effective copy, every day.
Virtual

Digital Marketing Strategy Masterclass

How to develop your digital marketing strategy and implement advanced digital channel techniques.
Virtual

B2B Marketing Strategy and Planning

Develop a B2B marketing strategy to better acquire, engage and retain customers.
Virtual

Content Strategy

Build a measurable and effective content marketing strategy using a 9-step framework.
Virtual
New

Sponsorship Masterclass for Marketers

How to develop an effective sponsorship strategy.
Virtual

Sustainable Brand Strategy

How to develop an ethical and sustainable brand strategy.
Virtual

Using Customer Insight to Drive Marketing Strategy

How to leverage and optimise your existing customer/consumer insight process.
Virtual

Strategic Marketing Masterclass

The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
Virtual

Key Account Management (KAM) Masterclass

Maximise your key customer's potential through a strategic, relationship-based account management process.
Virtual

Google Analytics 4 (GA4) Advanced

How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation
Virtual

Social Media Strategy Masterclass

How to develop a highly effective social media marketing strategy.
Virtual

Innovation and New Product Development Masterclass

New Product Development and the Innovation Process.
Virtual

International Brand Strategy

How to develop a successful global brand strategy.
Virtual

Strategic Leadership for Marketers

Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
Virtual

Strategic Marketing Planning for 2024

Building marketing strategy and plans through challenging times
Virtual

Digital Copywriting Masterclass

Maximise the potential of your digital copy in this involving and challenging two-day workshop.
Virtual
New

Marketing Change Management

Navigate and lead successful marketing change by leveraging digital trends, stakeholder engagement, and strategic insights.
Virtual

The New Marketing Director

A guide for your first 100 days in a new leadership role.
Virtual
New

The Whole Marketer Leadership Masterclass

A masterclass with the author of The Whole Marketer to develop your leadership style.
Virtual

First Party Data Strategy

How to prepare for the end of third-party data and develop a growth strategy built on first-party data.
Virtual
New

International Marketing Strategy

How to develop your International Marketing Strategy and export plan.
Virtual
New

Marketing Attribution Masterclass

Gain in-depth insight into what cross-channel marketing attribution is and how it helps improve campaign performance.
Virtual
New

Product Leadership Masterclass

How to create a portfolio that is balanced across the product lifecycle and strategically aligned for future sustainability.
Virtual
New

Sustainable Marketing Strategy

Develop your Strategic Sustainable Marketing Framework rethinking meaningful KPIs.
Virtual

Storytelling Masterclass

The power of narrative and how stories shape the way we feel, think and act.
Virtual
New

Body Language for Leaders

How to boost your credibility by using your body language better.
Virtual
New

Neuromarketing Masterclass

Understand the way your customer’s brain works.
Virtual
New

Creativity for Copywriters

How to generate new ideas and innovative copy, every day.
Virtual
New

Consultancy for Marketers

How to successfully move into a consultancy role.
Virtual
New

ABM Masterclass

Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.
Virtual
New

User Experience (UX) Strategy

Create a strategic UX approach to optimise user experiences and drive business growth.