Gathering data from multiple sources and systems and combining them to present a detailed overview in a dashboard to inform strategic decisions and ROI is now more than ever a required skill of every marketer. This highly interactive short course (half-day) will equip you with practical tools, templates, and frameworks that you can take away and tailor to your business dashboard needs.

Learn how to design and build marketing dashboards which visually create a story turning numbers into insights and actions. Build confidence and impact when sharing your marketing performance and know that you can effectively inform the opinions of a range of stakeholders.

Who should attend?

This short course is for marketers who are familiar with dashboards but are looking to develop a best practice framework to identify the metrics and information to provide context to the performance of their marketing efforts.

This 3-hr workshop runs in the morning and repeats in the afternoon to enable you to select the individual session time that best suits you.

Learning outcomes

  • Develop and build a marketing dashboard which can be tailored for your business
  • Master the art of creating a dashboard and identifying the right types of metrics
  • Learn how to turn the numbers into a story and apply a cause and effect to your narrative
  • Create frameworks and templates for presenting dashboards across different formats
  • Bring together on and offline channels in your dashboards and go beyond Google Analytics
  • Increase your awareness of best practice and different technological solutions
  • Learn how to present your dashboard to stakeholders to enable them to engage with the content and understand the most pressing areas

This course will run AM sessions: 09:30 - 12:30

Course Dates

Start Date Duration Type
09 Sep 2022 09:30-12:30 Short
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09 Nov 2022 09:30-12:30 Short
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Course Director

Sarah Jones

Sarah specialises in the development and implementation of marketing strategies that accelerate revenue, profit, and value for business. She is highly skilled in strategy, digital marketing, digital transformation, data, CRM, multi-channel marketing, ABM, campaign management, metrics and automation. Working in B2C and B2B across sectors, Sarah has held senior leadership roles with brands including Asda, Mars, Experian, Regus, Pfizer (Wyeth) & BOC. Sarah is a consultant and trainer for the Chartered Institute of Marketing (CIM), is a regular public speaker, and appears on radio and industry panels to explore how marketing can be used to deliver business growth and ROI.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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