Marketing Dashboards

Overview

Gathering data from multiple sources and systems and combining them to present a detailed overview in a dashboard to inform strategic decisions and ROI is now more than ever a required skill of every marketer. This highly interactive short course (half-day) will equip you with practical tools, templates, and frameworks that you can take away and tailor to your business dashboard needs.

Learn how to design and build marketing dashboards which visually create a story turning numbers into insights and actions. Build confidence and impact when sharing your marketing performance and know that you can effectively inform the opinions of a range of stakeholders.

Who should attend?

This short course is for marketers who are familiar with dashboards but are looking to develop a best practice framework to identify the metrics and information to provide context to the performance of their marketing efforts.

This 3-hr workshop runs in the morning and repeats in the afternoon to enable you to select the individual session time that best suits you.

Learning outcomes

• Develop and build a marketing dashboard which can be tailored for your business
• Master the art of creating a dashboard and identifying the right types of metrics
• Learn how to turn the numbers into a story and apply a cause and effect to your narrative
• Create frameworks and templates for presenting dashboards across different formats
• Bring together on and offline channels in your dashboards and go beyond Google Analytics
• Increase your awareness of best practice and different technological solutions
• Learn how to present your dashboard to stakeholders to enable them to engage with the content and understand the most pressing areas