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    Google Analytics 4 (GA4) is live now. This course will show you how to implement it and demonstrate the benefits of using it over Google (Universal) Analytics.

    The latest Google Analytics 4 update focuses on helping marketers improve their understanding of how customers interact with business and develop deeper insights into campaign ROI. 

    The key features include:  

    • Insights powered by artificial intelligence (AI) 
    • Deeper audience integration with Google Ads 
    • Customer lifecycle-framed reporting 
    • Customer-centric data measurements  
    • New navigation and reporting 
    • Enhanced ecommerce reporting 
    • Customise reports
    • Using explore reports

    Who should attend?

    Users of Google Universal Analytics moving to GA4 in Digital Marketing teams, SEOs, Website managers, Ecommerce managers, Google Ads Buyers.  

    If you are a GA4 Editor or Administrator the Google Analytics 4 (GA4) Advanced course covers advanced settings.

    Learning outcomes


    • What are the new events in GA4
    • How key events have now replaced goals
    • How to set up events that track your website's key events

    New reports

    • Acquisition – Tracking visitors from first to last touch 
    • Engagement - Focusing on the detail of engagement time
    • Monetisation – Monitoring revenue generation
    • Retention - Analysing users by cohorts and LTV
    • User Demographics - Location, age, interests, language
    • User Technology - How users prefer to access your site 


    • Which channels drive the most key events?
    • Which touchpoints do customers use?
    • First, last and data-driven models

    Use Explorations 

    • Path analysis
    • Funnel analysis
    • Segment overlap
    • User explorer


    “Graham was brilliant. Really knowledgeable, friendly and engaging. The content of the course exceeded my expectations and I feel a lot more comfortable with GA4 now!!”

    Beth Camies Digital Marketing Executive Silver Cloud HR

    “A great way to build confidence in the subject, felt reassuring as well to know we could reach out post-course for additional support. I like the way the day was structured, allowed for us to process across the day and were always welcome to ask questions as we went.”

    Annabel Britton Digital Content Specialist St Austell Brewery

    “Excellent and informative.”

    Jennifer Condon Director of Client Services and Engagement Wenta

    Course Dates

    Start Date Duration Location
    23 Jul 2024 1d Virtual
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    20 Aug 2024 1d Virtual
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    24 Sep 2024 1d Virtual
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    22 Oct 2024 1d Virtual
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    19 Nov 2024 1d Virtual
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    02 Dec 2024 1d Virtual
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    Course Directors

    This course may be run by any of the following Course Directors:-

    Graham Hansell

    Gavin Llewellyn

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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