Increasingly as more customers use multiple channels to interface with brands, marketers need to build effective integrated digital marketing campaigns. This workshop will show you how to develop a multi-channel approach to campaign planning; we will look at the importance of understanding the multiple interactions of the customer journey, how to deliver consistent and engaging messaging at each touchpoint, multichannel optimisation and how to evaluate performance and attribution.
This course is for marketers looking to provide customers with a more consistent and engaging experience across multiple digital platforms. This workshop would suit all marketers who want to create an integrated digital marketing plan that optimises results.
- How to create an integrated, multi-channel digital marketing plan
- Map your customer journey from awareness to purchase to understand the performance of each channel
- Learn how to develop integrated creative ideas based on customer insights
- Understand which digital channels to use and when and how to combine them for maximum effect
- Use appropriate metrics to assess campaign performance, measuring ROI and engagement
- Understand the challenges of measuring multi-channel campaigns and correctly assessing attribution.
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
Great, one of the best virtual courses I've attended. Delivery-wise wise the course leader was clear and upfront about the structure, gave plenty of breaks, and there was lots of interactivity with no awkward silences. Content-wise - lots of interesting examples and anecdotes that brought the subject to life, I would have liked more time to discuss the different social platforms and measurements but I appreciate it was a lot to fit into 1 day.
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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