You may be already established in foreign markets, or you may be about to expand internationally; this course will help you gain a better understanding of how to market internationally and will provide you with the latest approaches and frameworks in international marketing and the international marketing mix.

You’ll learn new tips and guidance on how to develop marketing programs and how to leverage the international marketing mix.  We will show you how to assess market products and service internationally; how to price products and how to promote and communicate products and propositions by looking into international value propositions, the international communication mix,  and international digital marketing.

Who should attend?

This course will be beneficial for companies of all sizes, who are either in the process or considering expanding operations abroad.  It will also benefit companies who have some experience in operating internationally but want to enhance and update their international marketing capabilities and skills.

Learning outcomes

  • How to develop your International Marketing Strategy, leveraging the international marketing mix, and the international marketing framework
  • Learn about the international product life cycle and considerations in taking products to foreign markets
  • Learn about international digital marketing and discover how website marketing, email marketing, SEO, social media differs in an international context
  • Learn about the main international product strategies
  • Discover how to adapt products and services for foreign markets
  • Considerations affecting how to price to international markets
  • Key frameworks for international pricing
  • Create international messaging and international value propositions
  • Learn about the international communications mix
  • Key techniques, tools and reference sources
  • How to create an international marketing plan

Course Dates

Start Date Duration Location
22 Aug 2022 1d Virtual
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03 Oct 2022 1d Virtual
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28 Nov 2022 1d Virtual
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Course Director

Simon Hall

A Senior Marketing Director with around 30 years’ experience in B2C and B2B marketing. Has held a number of senior roles including more recently UK CMO at Dell for 5 years; other roles held were EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer as well as senior roles at Toshiba, Dell, and Philips. Simon has over 2 decades of experience in B2B digital marketing and has been working with hundreds of organisations in creating and rolling out B2B digital marketing strategies and initiatives. He is also author of the books ‘Innovative B2B Marketing’ and ‘B2B Digital Marketing strategy’.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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