Create a highly effective social media marketing strategy, taking a ‘social first’ approach, aligned with organisational objectives and the wider brand strategy; ensuring that your social media activity is joined up with broader marketing channel activity. During the day we will show you how to:

  • Drive continuous conversation and a compelling content narrative to attract and engage your target market
  • Optimise both organic and paid social media to engage and convert audiences and cultivate community
  • Set goals and KPIs to effectively measure performance, driving the strategy to deliver on overall business objectives and ROI.

Who should attend?

This course is intended for marketers who are looking to optimise social media performance by taking a more focused and strategic approach. We assume you are already familiar with the relevant platforms, Facebook, Twitter, YouTube, Instagram and LinkedIn.

Learning outcomes

  • Develop a social media strategy that aligns with your purpose, business objectives and brand strategy
  • How to find your audience and develop useful customer personas that align with channel and content strategy
  • Understand the power of creating meaningful content that resonates with your audience and motivates them to take action
  • Develop a clear understanding of where social media aligns and integrates with your other marketing channels and campaigns
  • How to utilise social media effectively, both organic and paid, to drive strategic objectives
  • Useful social media tools that enable you to better understand and identify your audiences 
  • Develop meaningful social media metrics to identify whether your campaigns are driving performance and ROI
  • Case studies that show how market leaders are using social media to stand out and dominate their market

Course Dates

Start Date Duration Location
16 Aug 2022 1d Virtual
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15 Sep 2022 1d Virtual
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13 Oct 2022 1d Virtual
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23 Nov 2022 1d Virtual
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14 Dec 2022 1d Virtual
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Course Director

Michelle Carvill

Michelle Carvill is an experienced senior marketer, digital agency founder and five times published author in the marketing, digital marketing and social media arena. In Jan 2021, Michelle was cited as one of the Top 10 Social Media Experts in the UK by Business Insider. Over the past decade Michelle has worked in professional services, finance, retail, education, healthcare, manufacturing and public sectors. Her clients include start-ups through to larger global organisations, such as WABCO, PWC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and Norbord/West Fraser. Her creativity, insights and know-how are based on years of applied experience, learning, testing, measuring and understanding what really works.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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