Social Media Strategy Masterclass

Overview

Create a highly effective social media marketing strategy, taking a ‘social first’ approach, aligned with organisational objectives and the wider brand strategy; ensuring that your social media activity is joined up with broader marketing channel activity. During the day we will show you how to:

• Drive continuous conversation and a compelling content narrative to attract and engage your target market
• Optimise both organic and paid social media to engage and convert audiences and cultivate community
• Set goals and KPIs to effectively measure performance, driving the strategy to deliver on overall business objectives and ROI.

Who should attend?

This course is intended for marketers who are looking to optimise social media performance by taking a more focused and strategic approach. We assume you are already familiar with the relevant platforms, Facebook, Twitter, YouTube, Instagram and LinkedIn.

Learning outcomes

• Develop a social media strategy that aligns with your purpose, business objectives and brand strategy
• How to find your audience and develop useful customer personas that align with channel and content strategy
• Understand the power of creating meaningful content that resonates with your audience and motivates them to take action
• Develop a clear understanding of where social media aligns and integrates with your other marketing channels and campaigns
• How to utilise social media effectively, both organic and paid, to drive strategic objectives
• Useful social media tools that enable you to better understand and identify your audiences 
• Develop meaningful social media metrics to identify whether your campaigns are driving performance and ROI
• Case studies that show how market leaders are using social media to stand out and dominate their market