Do you feel that your brand or company culture are too cold, clinical and soulless?

Do you feel that your communications are looking tired, homogenised and lack effective saliency?

With most brands converging and most communications increasingly impossible to distinguish, this course will unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.

Who should attend?

This course is for anyone who works with brands and communications (both internal and external, and agencies) and wants to increase the chances of success by identifying new ways of creating positionings, ideas and executions that resonate with memorability and cut-through.

Learning outcomes

  • Unlearn why “messaging” (or just ‘telling people stuff”) is no longer an effective strategy for most brands and organisations
  • Discover a new model for building and developing brands that is closer to the principles of Behavioural Economics: simple, human and emotional
  • Why emotions are the prime means for creating motivation, relevance and saliency
  • Discover why stories have- and have always had- the power to move people and make them care
  • Follow the 6 S.I.M.P.L.E. rules of storytelling
  • Explore ads and brands that do (and don’t) have stories at their heart
  • Carry out exercises with live material, including “heroes and villains, conflicts and quests”


Course Dates

Start Date Duration Location
10 Oct 2022 1d Virtual
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10 Dec 2022 1d Virtual
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Course Director

Anthony Tasgal

Tas has worked for over 20 years on brands and communications and with clients and agencies of all hues and denominations from Specsavers to Peugeot, Cadbury to American Express, charities to consultancy services. He is currently helping the Royal Albert Hall tell its story ahead of its 150th birthday in 2021. He speaks regularly at international conferences, appears on TalkRadio’s Early Breakfast show, lectures at various universities and still operates as a brand strategist. He is the author of the award-winning The Storytelling Book, and “The Inspiratorium”, a compendium of insight and inspiration. His new book “Incitations” will appear at the end of 2019.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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