The Digital Marketing Strategy Masterclass will help those with good knowledge of digital marketing, take their skills and knowledge to the next level and build a comprehensive digital strategy. The course will work through a step-by-step process to allow delegates to build a digital marketing strategy over the two days that they can take away and implement. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment (ROI). The course ends with delegates getting feedback on their strategies so they can refine before implementation.

Who should attend?

This is a practical course for anyone involved with the management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

Learning outcomes

  • Digital marketing in perspective - challenges, trends and changes
  • Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation
  • Digital Transformation - the ten key pillars of digital capability
  • Advanced digital channel techniques - SEO, paid search, social media, email and display advertising
  • Automation, personalisation and Conversion Rate Optimisation (CRO)
  • In-depth analytics - analysis, funnels, reporting and ROI
  • Building a measurement framework 
  • Digital marketing strategy workshop and feedback


Really enjoyed it, interactive enough for me as I prefer to digest lots of info and keep notes. 

Virtual training delegate

Very useful and delivered in a very engaging manner that was accessible regardless of your level of knowledge.

Virtual training delegate

The more strategic framework elements were brilliant, and there were lots of really actionable points at every stage. Daniel was great, very interactive and clearly extremely knowledgeable, with a great practical level to his advice and delivery.

Luke McCarthy

Course Dates

Start Date Duration Location
14 Sep 2022 2d Virtual
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12 Oct 2022 2d Virtual
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07 Dec 2022 2d Virtual
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Course Directors

This course may be run by any of the following Course Directors:-

Daniel Rowles

Ciaran Rogers

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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