LinkedIn is the no.1 social media platform for B2B lead generation. With around 100 million monthly active users the platform has powerful and granular B2B targeting capabilities for paid advertising. This course is designed to teach you best practice on how to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager. The course takes you through all the important aspects of audience selection, campaign creation and performance monitoring and optimisation. Our LinkedIn advertising six-step framework is designed to provide you with the processes and checklists that will help you successfully plan a campaign from start to finish - including budget planning.

Who should attend?

This course is for marketers or business owners looking to plan and run LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.

Learning outcomes

  • Develop your LinkedIn advertising audience personas
  • Measure your campaigns using the LinkedIn pixel, event tracking and link tracking
  • Build LinkedIn advertising audiences following best practice
  • Design ads in line with best practice and use formats that deliver results
  • Use benchmarks to optimise your campaigns
  • Plan LinkedIn advertising campaigns using a 6-step framework

Course Dates

Start Date Duration Location
27 Sep 2022 1d Virtual
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30 Nov 2022 1d Virtual
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Course Director

Sarah Kerrigan

Sarah is a LinkedIn and Facebook advertising specialist and practitioner as well as a digital trainer and facilitator. Being a digital native, Sarah has been working in the social media space her whole professional career both as a social media practitioner and a trainer with experience client-side and agency-side. Sarah has trained thousands of professionals in her time from small business owners to CMOs and senior marketers from Fortune 500 companies and is highly experienced at helping B2C and B2B businesses and professionals get the most out of social advertising and digital. Sarah’s training is highly practical.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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