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To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email


Many organisations talk about the need to empower their staff. But how many walk the talk? By joining this course, you will develop a blueprint for internal communications media & content for your organisation, to ensure staff fully buy into what the company is trying to achieve. Why is this so important? Because there is a causal link between staff satisfaction, customer satisfaction and company profitability (or success measured in other ways, in the case of not-for-profits). This workshop offers a simple and effective 8-step process to help you treat your people as internal customers, with all the benefits which that will bring.

Who should attend?

This is an introductory course, so no prior knowledge of internal communications is required. The course is not limited to those in the marketing discipline. Although internal communications often falls nowadays within the remit of marketing, many other descriptions are used – Workforce Enablement, or Employer Branding, for instance – so many other functions would also find it useful. This workshop is suitable for private, public & non-profit organisations.

Learning outcomes

• Analyse your organisation – what sort of organisation are you and what are your corporate objectives?
• Set down your specific communication objectives, both strategic and tactical
• Segment your audiences – rank stakeholders in order of importance and power
• Develop key messages and themes for each group
• Match communications vehicles and media to your objectives – including the increasing importance of digital and social media
• Implementation - set and follow an action plan
• Recognise and defuse barriers to implementation
• Measure the outcome – how to set appropriate key performance indicators (KPIs) and metrics to judge success

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Tony Lindley

Tony is an experienced & highly regarded marketer and is CEO of his own consultancy and training business. After gaining a master’s degree from Oxford, he started his career with GKN, a multinational automotive and aerospace components company. After GKN, he worked in sales and marketing for a number of companies worldwide – particularly in Europe and the Far East. He set up his own business over 20 years ago, and now works in partnership with various organisations including the CIM, Bradford School of Management (BSM), & TIAS Business School in Utrecht, Netherlands. Tony has run Strategic Marketing corporate training programmes for organisations such as Microsoft, Sainsbury's, Shell, Centrica and Mitchell & Butler (All Bar One & Browns Restaurants). In the not-for-profit sector, Tony has developed and run Marketing courses for various divisions of the NHS. He has also run innovation courses for ESIC Business & Marketing School in Madrid, & TIAS School for Business & Society in Utrecht, Netherlands.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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