Managing and leading marketing projects alongside a diverse range of colleagues, provides inevitable operational and people challenges. This course focuses on helping project managers and leaders to better set-up, direct and tactically control marketing projects that produce results. Delegates will learn a ‘best-practice’ marketing project process that encourages clear and impactful communication designed to keep the whole project team motivated and committed, as well as managing stakeholder expectations from project conception through to delivery. Throughout the course, practical exercises and tools introduced allow delegates to apply learning outcomes to their own live projects and needs.

Who should attend?

All individuals involved in managing and leading marketing projects, who need to gain greater control and structure to deliver an efficient process, whilst leading and managing team members through to an effective outcome. This course is designed for all marketing professionals, seeking the tools, processes and skills needed to set-up and manage their projects and colleagues to greater success.

Learning outcomes

  • Understand the attributes of successful marketing project leaders
  • Discover the ten key principles for greater project success
  • Methodologies to successfully manage stakeholder expectations
  • Gain insights into building and managing successful team dynamics
  • Create a persuasive and impactful team communication plan
  • Understand how to be a motivational force and gain buy-in
  • Recognise how to influence, persuade and negotiate successfully
  • Develop implementation plans around the 3 key project milestones
  • Formally/informally measure campaigns to gain actionable insights

Course Dates

Start Date Duration Location
11 Oct 2022 2d Virtual
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23 Nov 2022 2d Virtual
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Course Director

Nigel Pearcy

Nigel has been working on complex and cross-border projects in creative marketing services for over 20 years, with a wide range of major international blue-chip companies. He focuses learning around understanding both strategic project best-practice principles aligned to a strong practical approach to organizing and managing colleagues, helping professionals excel. Nigel’s work has been recognized with over 15 UK and international marketing excellence and effectiveness awards for both B2B and B2C brands.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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