|Member Non-Residential:||Log in for prices|
|Member Virtual:||Log in for prices|
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
You may have heard of “nudge” theory or “thinking fast and slow” and wondered why Governments and commercial organisations across the world are responding to today’s challenges by applying behavioural economics to make radical differences to their companies, brand and campaigns.
Learn to change behaviour and apply it to sales, marketing and beyond, understanding how people choose - and why we don’t think the way we think we think- is pivotal.
This provocative course will open up a treasure trove of insight to help increase effectiveness, by revealing why appealing to the emotions is so vital, why we should distinguish what people do from what they say and the whole range of unconscious biases that affect our decision-making.
This course will touch all aspects of business: so, all those who work in marketing, sales, creative, innovation, research and insight, and from communications development to culture and change management. It is essential for anyone whose role involves affecting decision-making, both B2C and B2B. Anyone who has seen or heard about “nudging” and is intrigued to know more and have their assumptions challenged.
Through the BE lens, your marketing, sales and internal/external comms will never seem the same again……
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
We are currently having a technical issue with this form.
If your web browser is using 'Ad Blocker' technology this may interfere with the rendering of the form.
Please either turn it off temporarily, or add 'https://analytics-eu.clickdimensions.com' to any 'whitelist' it may contain.
Thank you for your patience.
If so please continue to add any extra courses to your cart or check out.
Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at firstname.lastname@example.org
or click on the 'Need Help' icon that has appeared to the right.