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Overview

This highly interactive course is designed to introduce you to the fundamentals of effective digital copywriting. You will get gain practical insights into how experienced writers approach the copywriting process by profiling audiences in order to develop relevant communications messages. You will also explore a range of copywriting skills including digital storytelling, creating compelling social media content, write engaging emails, and how to optimise landing pages. On day two, you have the opportunity to develop copy and content across a range of digital channels including social, video and blogs.

Who should attend?

This workshop is perfect for anyone  looking for a solid foundation into the craft of digital copywriting. No previous knowledge or experience is required.

Learning outcomes

Day One

  • Perfect the digital creative brief
  • Understand and develop creative personas
  • Learn the Four Steps to creating excellent digital content
  • Write engaging social and web copy
  • Turn bland copy into sales results
  • Boost email campaigns
  • Create popular multi-platform content
  • Incorporate SEO into creative writing

Day Two

  • Write compelling social media video scripts
  • Understand how to use Canva
  • Improve blogs
  • Get-to-grips with online grammar
  • Understand the principles of compelling digital storytelling
  • Write with greater confidence

Course Dates

Start Date Duration Location
09 Dec 2021 2d Virtual
 
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27 Jan 2022 2d Virtual
 
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24 Feb 2022 2d Virtual
 
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17 Mar 2022 2d Virtual
 
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12 May 2022 2d Virtual
 
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16 Jun 2022 2d Virtual
 
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Course Director

Jonathan Gabay

Jonathan is an award-winning copywriter and digital specialist.  He works with leading corporates, PR companies, and the media on websites, podcasts, blogs, video, reports corporate speeches, social and much more. Some of the world’s biggest brands and organisations trust him for advice and development on all aspects of content including strategy and international corporate, cultural. Social and political campaigns. Jonathan has written 15 books covering just about every aspect of marketing / PR and brand psychology content.  Many are studied at university level.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
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