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Overview

British Film Institute Video Editing Essentials for Marketers training courseCourse part of the CIM Affiliate Programme - with British Film Institute (BFI)

As the UK's lead organisation for film and the moving image, The BFI have developed a specialist course designed to help marketers shoot high quality videos on smartphones.

Supercharge your digital marketing with a new filmmaking and storytelling short course designed to teach you the fundamentals of creating engaging and professional looking videos.

Perhaps you’re a filmmaking novice or want to improve the videos you’re creating. Maybe you’ve been tasked with filming an interview or piece of content and would like to know the essentials. Equally, you could be looking at the feasibility of bringing some content production in-house.  

This short course will focus on the tools, techniques and skills marketers need to create high quality video. The course will centre on smartphone shooting, however the core elements such as shot selection, lighting, editing, storyboarding and storytelling are also highly applicable to shooting on higher grade cameras and working with external agencies.

Who should attend?

This short course is designed for anyone looking to improve their understanding of filmmaking and storytelling for use as part of a broader marketing strategy.

The BFI also offer a practical 2-day Filmmaking and Video Production for Marketers course, giving participants the chance to plan, shoot and edit their own footage and receive feedback from their tutor in a hands-on course.

Learning outcomes

  • Understand the fundamentals of filmmaking
  • Practical guide to storyboarding and scripting
  • Learn and understand the role of storytelling
  • How to shoot high quality smartphone videos
  • Understand essential lighting principles
  • How to direct and set up interviews
  • Learn editing fundamentals and how it can enhance your story
  • Learn key tips and considerations for your filmmaking journey

Testimonials

"Yes, I feel like I have gained more knowledge in the filming process that I can utilise in my own work."

Leah Aspinall Communication and Engagement Officer Bolton Council

I thought Sa-Ra was incredibly approachable, empathic to learners needs and her knowledge was second to none. I would not hesitate to attend a course facilitated by Sa-Ra again. Thank you for making it not only enjoyable, but also very beneficial to my own professional development and my work.

Rob Barker Campaigns and Communications Lead Barod Project

I think there was a lot of information and the course was a good way to start your journey in videography/filmmaking.

Antonio Coelho Junior Content Producer Educationwise Academy

It was a really interesting course and felt well-paced. The trainer was very personable and knowledgeable. I’d definitely recommend it to a friend.

Alison Summers Marketing & Communications Manager Stanhope PLC

All of the course was useful. I'd happily recommend.

Francesca Francois Digital Marketing & Social Media Manager Ipserv

Course Dates

Start Date Duration Type
21 Mar 2024 09:30-13:00 Short
 
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Course Director

Sa-Ra Zwarteveen, BFI

Sa-Ra is an award-winning film educator and specialist in digital media, culture and education. She has worked at the cross section of education and digital media for organisations such as the Stedelijk Museum and EYE Filmmuseum in Amsterdam. Sa-Ra has extensive experience of providing digital marketing and filmmaking courses for professionals in the UK and internationally. She is dedicated to film education and visual literacy as a discipline which can empower and drive creative experience.

Do you have a question?

If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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