This course is for marketers and event professionals looking to develop a business case and strategy for using events effectively. The ever-growing mix of events, and the options for organisations to ‘go live’ will be explored and reviewed; from internal meetings through to large scale international events.
We will also review relevant models of communication that apply to events, explore alternatives to event measurement and evaluation and review the impact of technology in enabling virtual and remote elements to their events
Who should attend?
This course will hugely benefit anyone with responsibility for implementing and delivering results through events. Some experience in organising events is desirable to make the most of this programme.