Event Marketing

Overview

The workshop focuses on developing a comprehensive planning process based on the event planning cycle. It covers a range of proven strategies, tactics, tips, case histories and practical guidance on how to plan live, virtual and hybrid events and applies equally to one off events, attended by small specialist groups, as it is to major international trade shows attended by large professional or public audiences.

The course will show you how to maximise every aspect of the event lifecycle for any commercial or not-for-profit project. You will learn how to build your branded event proposition, effectively promote products and services, generate qualified leads, engage with attendees, and streamline post-event communications.

Whatever the nature of your event (live, virtual or hybrid) you will learn how to strengthen the end-to-end process of attracting, engaging, promoting and delivering a great event.

Who should attend?

This course is suitable for all those involved in event marketing who are looking to improve their skills and knowledge in this specific area. Ideal for those who want to refresh ideas or pick up a host of fresh tips and guidance.

Learning outcomes

• Understand how to use the event marketing planning cycle framework to plan and manage your event
• Set event marketing objectives that are measurable and quantifiable
• How to develop and apply relevant attendee data-driven insights
• Understand how to drive event revenue with cases and examples
• How to create and apply a meaningful event proposition across the customer journey
• Review on and offline touchpoints, techniques and demand-driving strategies to maximise event marketing campaigns