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    Google Analytics 4 is becoming a key tool for marketers developing a Privacy-First Strategy. This course is designed to go beyond day-to-day reporting and build a strategic approach to developing customer insights using GA4.

    Who should attend?

    This course is aimed at marketers and analysts who are already using GA4 looking to develop a greater understanding of how to improve tracking performance. It will also help you set up advanced reports and generate insights into brand awareness, ecommerce and lead generation.

    If you are not already using GA4, you may be interested in attending the Google Analytics 4 (GA4) course prior to attending this course

    Learning outcomes

    • Determine which set up of Google Analytics 4 is needed for your brand, ecommerce or lead generation
    • How to improve the setup if it was automatically generated by Google
    • Advanced set up of cross domain tracking and subdomains
    • Gain a deeper understanding of tracking specific events and conversions for 
      • Brand awareness
      • Ecommerce
      • Lead generation
      • Publishers 
      • Customer support
    • Using Explorations to build segments and audiences
    • Advanced customised reports to improve insights for your teams
      • Organic search performance
      • PPC reports
      • Social reports
    • Advanced Explorations
      • Cohort exploration
      • Segment overlap
      • User exploration
      • User lifetime
    • How to export to BigQuery
    • Import and track Bing and Facebook advertising data
    • Understand Google Analytics attribution modelling
    • How to use Google Advertising reports for multi-channel funnels


    “Graham Hansell was excellent. He presented well and was incredibly knowledgeable. Graham ensured he covered everyone's requirements.”

    Natasha Miller Marketing Manager Pulse Power and Measurement Ltd

    Course Dates

    Start Date Duration Location
    02 Jul 2024 1d Virtual
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    17 Sep 2024 1d Virtual
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    11 Nov 2024 1d Virtual
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    Course Director

    Graham Hansell

    Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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