Perhaps you’ve taken on a marketing role where you’re expected to write persuasively? Maybe you’ve already been giving it a go, but are looking for some formal guidance and direction? This popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.

You will also have an opportunity to practise writing headlines, before your course director guides you through some of the key issues that arise when you’re creating copy for different media or channels.

Who should attend?

This is a course for anybody who wants a solid foundation in the copywriting craft. No previous knowledge or experience is required. It’s likely that you’re working in a marketing, communications or design environment and recognise the importance of words in shaping people’s perceptions of brands, products and services.

Learning outcomes

  • Essential rules that good copywriters follow
  • Common mistakes to avoid
  • Approaches to the writing process
  • Techniques to make copy more relevant and persuasive 
  • Writing for specific audiences
  • Tips for constructing effective headlines
  • Ways of adapting copy to different media
  • Confidence in analysing and critiquing copy


Really good! I've not been this engaged in a training session before. Really engaging and interactive.

Emine Hassan

I thought the course was really informative and engaging! I would definitely recommend the course to my copywriting friends and colleagues.

Kirsty Harrison Content and Copywriter Risc IT Solutions

The overall experience was better than I expected. A really good virtual experience. Given the circumstances we are all facing, I think the Course Director did an excellent job and the technology was great - I was really impressed that we could go into breakout groups.

Virtual training delegate

A well-structured day that provided excellent information on the principals of copywriting. Great use of practical and theory based sessions.

Talisa Vallance, Marketing Manager Martek Marine Ltd

I was rather cynical of how virtual course would work and remain engaging over the day. The content, session and engagement were great -  really enjoyable and learnt a lot.

Virtual training delegate

Course Dates

Start Date Duration Location
31 Aug 2022 1d Virtual
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14 Sep 2022 1d Virtual
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03 Oct 2022 1d Virtual
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28 Oct 2022 1d Virtual
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14 Nov 2022 1d Virtual
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01 Dec 2022 1d Virtual
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Course Director

Phil Woodford

Phil is a highly experienced copywriter and former creative director, who works for a range of B2B clients in the UK and continental Europe. He started his career in a business-to-business setting, marketing conferences for an engineering institute. After working in-house for a direct marketing business, he spent ten years in advertising agencies before becoming self-employed and combining his writing with training and lecturing. Phil is an Associate Lecturer at University of the Arts London and also teaches at INSEEC U, the largest private university network in France. Each week, he co-hosts a weekly news review show on Colourful Radio, broadcast from London’s Africa Centre.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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