Pricing
| Virtual: | £399.00 |
|---|---|
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Get 10% off virtual training courses taking place between 05 January – 31 March 2021 with code: DISCOUNT10
To qualify for the discount bookings must be paid for and completed by 31 January 2021. View terms & conditions.
Virtual course
Overview
Perhaps you’ve taken on a marketing role where you’re expected to write persuasively? Maybe you’ve already been giving it a go, but are looking for some formal guidance and direction? This popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.
You will also have an opportunity to practise writing headlines, before your course director guides you through some of the key issues that arise when you’re creating copy for different media or channels.
Who should attend?
This is a course for anybody who wants a solid foundation in the copywriting craft. No previous knowledge or experience is required. It’s likely that you’re working in a marketing, communications or design environment and recognise the importance of words in shaping people’s perceptions of brands, products and services.
Learning outcomes
- Essential rules that good copywriters follow
- Common mistakes to avoid
- Approaches to the writing process
- Techniques to make copy more relevant and persuasive
- Writing for specific audiences
- Tips for constructing effective headlines
- Ways of adapting copy to different media
- Confidence in analysing and critiquing copy
Testimonials
Course Director
Phil Woodford
Phil is a highly experienced copywriter and former creative director, who works for a range of B2B clients in the UK and continental Europe. He started his career in a business-to-business setting, marketing conferences for an engineering institute. After working in-house for a direct marketing business, he spent ten years in advertising agencies before becoming self-employed and combining his writing with training and lecturing. Phil is an Associate Lecturer at University of the Arts London and also teaches at INSEEC U, the largest private university network in France. Each week, he co-hosts a weekly news review show on Colourful Radio, broadcast from London’s Africa Centre.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.