|Member Non-Residential:||Log in for prices|
|Member Virtual:||Log in for prices|
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Website copy has to do more than communicate, it also has to improve search results. You hope that it will persuade, engage, inform and perhaps also entertain your audience. In this hands-on workshop, you’ll have the opportunity to take your web-writing skills beyond the basics and ensure that your copy is compelling for readers and optimised for search.
Good digital copywriting is always a combination of art and science. On the one hand, you need to ensure that you understand your audience, address their aspirations and concerns and write in an appropriate tone of voice. On the other, you’re working to meet the demands of algorithms that decide on the relevance of your content. In this interactive workshop, you’ll learn how to find the perfect balance.
Anyone who writes for the web can benefit from the practical exercises on this course. You are likely to be a marketer or communications professional who has already built up some experience and is looking to enhance their skills.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
We are currently having a technical issue with this form.
If your web browser is using 'Ad Blocker' technology this may interfere with the rendering of the form.
Please either turn it off temporarily, or add 'https://analytics-eu.clickdimensions.com' to any 'whitelist' it may contain.
Thank you for your patience.
If so please continue to add any extra courses to your cart or check out.
Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at firstname.lastname@example.org
or click on the 'Need Help' icon that has appeared to the right.