Book now to kickstart your learning in 2024.
Need some help making your choice? Email us at training@cim.co.uk or call us on +44 (0)1628 427360.
Virtual

Overview

This highly practical course shows you how to move beyond simple Google AdWords keywords tactics by introducing you to Google Ads Audience Targeting and goal orientated strategies.

You will gain insights into AI bidding strategies, and how to reduce time spent on keyword research. The course covers audience targeting, ROI modelling, campaign restructuring using AI and effective conversion and attribution setup. Additionally, you will learn to optimise ad copy using AI, how to collaborate with agencies and expand campaign reach through Performance Max and Google Shopping.

You will learn how to:

• Leverage AI-driven strategies to enhance PPC campaigns
• Implement PPC test and learn methodology
• Increase efficiency in PPC management
• Collaborate effectively with PPC agencies
• Use Google Performance Max to optimise your advertising

Who should attend?

Marketing or web managers and executives who are required to plan and implement PPC campaigns (B2C or B2B markets).

Learning outcomes

• How to set up AI bidding for PPC campaigns
• Key factors shaping Google PPC management strategies
• How to reduce time spent doing PPC keyword research
• Identify your most valuable target audiences
• PPC strategies to outperform the competition
• How to build an ROI model for PPC
• Restructure PPC campaigns for improved results using AI
• Use attribution and set-up conversions for improved results
• Analysing PPC data to optimise campaign performance
• Developing the right PPC advertising mix for your market
• Leveraging AI-powered copywriting tools to create PPC ads
• Developing an effective PPC campaign
• How to select and work with a PPC agency
• Using the latest tools and techniques to improve effectiveness
• Maximise growth using Performance Max and Google Shopping

Testimonials

“Really good, felt like I came away having learnt skills that I can implement in my role now - and in any future positions.”

Annabel Britton Digital Content Specialist St Austell Brewery

“It was a very thorough and enjoyable course. There was a lot to take in, particularly with AI, but it was all very valuable and useful for me in my current role.”

Ned Collier Digital Campaigns Manager Bulk Data Centers

“Really useful. 7 hours flew by.”

Andrew Williamson Website and Social Media Manager Cumbria Education Trust

Course Dates

Start Date Duration Location
05 Mar 2024 1d Virtual
 
Add to Basket
Added
 
Book Now
23 Apr 2024 1d Virtual
 
Add to Basket
Added
 
Book Now
14 May 2024 1d Virtual
 
Add to Basket
Added
 
Book Now
10 Jun 2024 1d Virtual
 
Add to Basket
Added
 
Book Now

Course Director

Graham Hansell

Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.

Do you have a question?

If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

X

Are these courses for you?

If so please continue to add any extra courses to your cart or check out.

Want to purchase courses for multiple people or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
or click on the 'Need Help' icon that has appeared to the right.