B2B Product Management

Overview

The cross-functional role of the product manager is increasingly complex. Overseeing the entire lifecycle of a product or a suite of products within a business, requires product managers to play a crucial role in stakeholder management, ensuring that the product meets both business goals and customer requirements while staying competitive in the market. On this course, we show you how to apply best strategic practice, develop tailored product plans for your product portfolio, and manage key aspects of the product marketing mix.  We introduce you to new tools and techniques, provide you with product marketing guides and templates, and present examples of how the content is applied in practice in successful B2B organisations.

Who should attend?

This course is tailored for B2B product managers and marketing executives seeking to develop their strategic product planning skills.

Learning outcomes

• Develop strategic B2B product marketing plans
• Utilise market insights to justify your strategies
• Set objectives grounded in market understanding
• Design effective 'Go to Market' strategies
• Identify and engage key stakeholders
• Construct a clear B2B product marketing mix
• Tailor strategies for individual products
• Establish a pricing strategy for your products
• Create targeted marketing communications briefs