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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This course is for anyone who wants to develop an effective and engaging digital content marketing programme. You will learn how to create content, identify audiences, understand different types of content, maximise reach through digital channels, create meaningful interactions and identify key success criteria. At the end of the course delegates will be able to apply this knowledge into building a content marketing plan for their organisation.
Marketing executives and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plans, using social media, blogging, podcasting and video content. It is equally applicable to B2B or B2C marketers, particularly for those who are working for brands that are trying to build a reputation as thought leaders within their industry.
"I really enjoyed the experience of a virtual course - having not taken part in training delivered this way before, I was pleasantly surprised at how I found it. I didn't feel there was any detriment or adverse effect on the quality compared to if it had been delivered in person. I found the day to be engaging and very interesting."
"Very interactive and kept learners interested."
"Very good, considering that for me was the 1st time with an online course."
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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