Pricing
| Virtual: | £540.00 |
|---|---|
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course
Overview
Marketers have a significant role to play when it comes to sustainability and responsible marketing. This course demonstrates how to build a business case, gain boardroom buy-in, and take the lead in driving sustainable practice. The course explores examples from companies from all over the world who are successfully driving profits with purpose.
Attending this course provides an opportunity for a total rethink about how you should approach sustainability using a 10-step practical framework. The course will inspire and support you to develop sustainability as a source of brand loyalty, competitive advantage and commercial success.
The course will prepare you to take the lead in developing sustainable and responsible marketing strategies for your organisation from a very practical perspective.
Who should attend?
This course is designed for marketers, business owners, brand managers, CEOs and individuals concerned with leading the way businesses respond to sustainability challenges and are keen to drive and effect real change.
Learning outcomes
- Understand the current sustainability landscape, goals for businesses (locally and globally)
- Explore how to align mission, values and leadership agendas
- Build a business case to gain boardroom buy-in and employee engagement
- Understand how to engage and align your sustainability strategy/tactics with customer experience
- Understand how to manage sustainability within your local or global supply chain
- Develop a cohesive plan using the 10-step Marketing Sustainability Action Plan Model
Course Director
Michelle Carvill
Michelle Carvill is an experienced senior marketer, digital agency founder and five times published author in the marketing, digital marketing and social media arena.
Passionate about responsible marketing, in 2020 she co-authored her fifth book, ‘Sustainable Marketing – How to Drive Profits with Purpose’, published by Bloomsbury January 2021 – researching key themes around corporate social responsibility and progressive brand all with a focus on understanding what it really takes to drive profits with purpose and the critical role marketing plays when it comes to sustainability. She also has first-hand experience of leading a sustainable marketing program for a large global manufacturer.
For the past 15 years Michelle has worked across creative, finance, retail, education, healthcare manufacturing and public sectors consulting and developing digital and social media strategy and implementation projects and training programs. Clients include start-ups through to larger global organisations, such as WABCO, PWC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and Norbord. Her creativity, insights and know-how are based on years of being highly curious, applied experience, continuously learning, testing, measuring and understanding what really works.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.