Virtual

Overview

Marketers have a significant role to play when it comes to supporting businesses drive a more sustainable agenda and practice responsible marketing. This course provides marketers and business owners getting started with sustainability with a broad understanding of the sustainable landscape, and how to take the lead in driving sustainable marketing practice – considering purpose, strategy and communications.

The course explores examples from companies from all over the world who are successfully driving profits with purpose.

Attending this course provides an opportunity for a total rethink about how you should approach sustainability as a marketer reframing traditional marketing models and applying a responsible lens, developing practical actions plans via the Sustainable Marketer Action Plan and a broader 10-step framework to engage the wider business. The course will inspire and support you to develop sustainability as a source of brand loyalty and commercial success and prepare you to take the lead in developing sustainable and responsible marketing strategies for your organisation from a very practical perspective.

Who should attend?

This course is designed for marketers, business owners, brand managers and individuals keen to lead the way businesses respond to sustainability challenges and drive meaningful change. Ideal for those who are new to sustainability, providing a solid grounding in awareness of what matters when it comes to sustainable marketing – and supporting practitioners with effective planning and implementation.

Learning outcomes

  • Understand the current broader sustainability landscape and goals for businesses (locally and globally) 
  • Develop a clear understanding of what sustainable marketing means for the business, why it matters and how to take the lead
  • Support you in understanding the components required to build a business case to gain boardroom buy-in
  • Develop awareness around The Green Claims Code and aspects to be aware of to steer clear of greenwashing
  • Develop a cohesive plan using the 10-step Marketing Sustainability Action Plan Model and Sustainable Marketer Action Plan

Course Dates

Start Date Duration Location
04 Oct 2022 1d Virtual
 
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08 Dec 2022 1d Virtual
 
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Course Director

Michelle Carvill

Michelle Carvill is an experienced senior marketer, digital agency founder, marketing consultant and five times published author, CIM Course Director and trainer. Her latest book 'Sustainable Marketing - How to drive profits with purpose', was published by Bloomsbury in Jan 2021. Michelle qualified in Sustainable and Inclusive Leadership (SAIL) at Nottingham Trent University, and she is also certified as Carbon Literate and an accredited Carbon Literacy Trainer with the Carbon Literacy Trust. Over the past decade Michelle has worked in professional services, finance, retail, education, healthcare, manufacturing and public sectors. From a sustainable business and marketing perspective, Michelle currently supports a global manufacturer steering Carbon Negative programmes across key stakeholders. More broadly, her clients include start-ups through to larger global organisations, such as WABCO, PwC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and Norbord/West Fraser. Michelle is co-host of the 'Can Marketing Save the Planet' podcast, interviewing thought-leaders, authors and practitioners and driving critical conversations around the role of responsible business and sustainable transformation.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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