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Virtual course


Your company is active on social media and you have a content strategy. But is your activity getting cut-through? Just being on social media isn’t enough in itself – you need to understand your audience and engage with them in a way that resonates and converts into business success 

Digital Copywriting for Social and Content is perfect for professionals looking to develop their online content, from news tweets to long-form opinion pieces across different social channels. 

You’ll be learning about the art of writing persuasion copy and ensuring your brand storytelling cuts through the background clutter. You’ll use tools that will help you identify your audience personas, their key pain points, and tailor and hone your tone of voice to make sure your message lands. 

You’ll discover how to create powerful headlines and create content that informs and persuades your readers as well as performs more effectively on search engines. 

Who should attend?

This course is idea for anyone looking to create compelling online content and take their social media game to the next level. Suitable for those looking to improve their copywriting as well as anyone new to writing and looking to hone their skills 

Learning outcomes

  • How to write for social media, to include: Twitter, Facebook, LinkedIn and Instagram
  • Understand your audience and communications objectives 
  • Get to know psychology and the art of persuasion 
  • How storytelling improves customer engagement  
  • How to tailor copywriting for different personas 
  • Planning best practice for keyword and query research 
  • How to create headlines that convert 
  • How to structure your blog posts and articles 
  • Get familiar with tools that will improve your writing game 
  • How to script short videos for social media channels  
  • How to evaluate the impact of copy on communications  

Course Dates

Start Date Duration Location
14 May 2021 1d Virtual
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24 Jun 2021 1d Virtual
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29 Jul 2021 1d Virtual
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02 Sep 2021 1d Virtual
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27 Oct 2021 1d Virtual
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25 Nov 2021 1d Virtual
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14 Dec 2021 1d Virtual
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Course Director

Alan Barker

Alan has over 25 years’ experience as a copywriter, trainer and coach. In an earlier career, Alan was an actor, and he remains obsessed with the magic that conjures words to perform. As well as running the Copywriting Masterclass, Alan has produced two CIM webinars: Mastering the Craft of Copywriting and Influence Audiences through Influential Copy. He has worked on every continent except – so far – Australia and Antarctica. His clients include UK Finance, ICAEW, the London Assembly, the British Science Association, the National Gallery, the British Museum, the International Criminal Court (in The Hague) and the Korean National Diplomatic Academy. Alan has written almost thirty books and ebooks, including Improve Your Communication Skills, How to Solve Almost Any Problem and Creativity at Work.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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