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You have a content strategy. You’re active on social media. But is your activity achieving cut-through? Your content is only as good as your copy. Are you fully exploiting the synergies between content and social?

Digital Copywriting for Social and Content is perfect for professionals seeking to develop their online copy, from posts and Facebook ads to case studies, articles, blogs and long-form thought leadership. 

You’ll learn how to generate more ideas for truly persuasive content. You’ll explore ways of creating a voice that’s steady, clear and smart. You’ll use powerful structural tools appropriate to every stage of the customer journey. 

Content and social copy have never been more critical to marketing success. If you’re producing copy for a range of channels, this workshop will help you sharpen your skills and generate new ideas.

Who should attend?

This course is idea for anyone already producing marketing content and copy for social media. Take your skills to the next level and share ideas with colleagues from a range of sectors.

Learning outcomes

  • Optimise copy to the marketing funnel
  • Tailor copy for different personas
  • Sharpen your brand voice and value proposition
  • Generate new ideas for copy and campaigns
  • Create killer headlines
  • Produce social media copy that sparks real engagement
  • Learn how to persuade and explain clearly
  • Use storytelling to improve engagement
  • Produce high quality blog posts and article
  • Write search and social ads that drive traffic and conversions


“I have a challenging audience base, but this course was the most relevant social media course I have attended. I have come away with some useful takeaways and will be looking to incorporate them in my 2024 Content Strategy.”

Olivia Papworth Marketing Communications Executive Vygon UK

“Very interesting and enjoyable. Good balance between planned content and opportunities to ask questions and discuss own business needs."

Zoë E Cunningham Content Writer

“Didn’t feel like a day of training. It was made to be fun and enjoyable while learning from not just the course director, but the other participants too.”

Xuxa Kidd Social Media Producer Museum of London

Course Dates

Start Date Duration Location
04 Mar 2024 1d Virtual
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27 Mar 2024 1d Virtual
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16 Apr 2024 1d Virtual
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22 May 2024 1d Virtual
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26 Jun 2024 1d Virtual
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Course Director

Will Francis

Will runs and creates digital marketing training programs for many of the leading institutions. His marketing expertise draws on nearly two decades spent working with the world’s most loved brands - through a social network (MySpace), a global ad agency (Adam&Eve DDB) and the digital agency he founded (Harkable). He is a published author, with a new title published by Penguin Random House due out in 2023. Will is a regular contributing expert in the media as well as at industry conferences and events, sharing his expertise and opinion on the digital matters of the day.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Do you have a question?

If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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