Online and virtual delivery courses are now available.
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Virtual course


Digital Copywriting for Social & Content is perfect for professionals looking to develop and practice writing digital content for social media within a supportive environment.  This workshop explains the secrets of writing and producing content for social media platforms to include Facebook, Twitter, Instagram and LinkedIn.

You are encouraged to bring your own examples to work on during the day, as one of the best aspects of this workshop is the opportunity to polish your skills within a comfortable creative setting – so you feel confident enough to grow within your company, and lift your career to the next level of what promises to be a highly rewarding digital content future. 

Who should attend?

This course is ideal for anyone looking to create compelling and engaging copy across social media channels. Suitable for those wishing to improve their copywriting as well as ideal for anyone new to writing, looking to hone their skills. 

Learning outcomes

  • How digital content has evolved 
  • Investigating the anatomy of great social content 
  • Designing a robust social media content brief 
  • Mistakes to avoid when writing for social media 
  • Top tips for more effective Facebook content 
  • How to make Instagram content picture-perfect 
  • Understanding Pinterest 
  • How to adapt hashtags for different social channels 
  • The secrets of LinkedIn posts and articles 
  • Listicles: how to turn lists into sales 
  • Learning the fundamentals of great blog content 
  • How to avoid common writing confusions 
  • Structuring social videos 
  • Planning compelling podcasts 

Course Dates

Start Date Duration Location
25 Sep 2020 7hrs Virtual
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27 Nov 2020 7hrs Virtual
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Course Director

Jonathan Gabay

Jonathan Gabay is an award-winning copywriter and digital specialist who works with leading corporates on websites, blogs, video, social and much more. Some of the world’s biggest brands and organisations turn to him for advice and development on all aspects of content including strategy and international campaigns. Jonathan has written 15 books covering just about every aspect of marketing / PR communications and content. Many are studied at university level. Jonathan is a hands-on copywriter whose work covers a broad range of sectors from government and utilities to finance, politics, services, digital, IT, health, leisure and more… This ensures your course features the latest thinking based on practical field experience.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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