Pricing
| Virtual: | £899.00 |
|---|---|
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Virtual
Overview
Effective brand management is key to a successful business and reputation. In the current context, businesses need to develop and maintain clear brand priorities to reduce business risk. This course takes you on an engaging journey through best practice in brand management; providing a comprehensive understanding on how to define and apply the brand’s equity and identity, together with robust brand, product and customer insight giving you real competitive edge.
The course is packed with case studies and leading brand examples that will challenge and provoke your thinking. You’ll leave with core tools, techniques and insights on how to build and maintain a meaningful and healthy brand in challenging commercial times.
Who should attend?
The course is designed for brand and marketing practitioners looking to expand their skills in brand building and disciplined brand management in both consumer goods markets and business markets.
Learning outcomes
- How to define, position and leverage brand value
- Effective brand management: analysis and planning
- How to manage brand perceptions, preference and personality
- Understand how brands are dramatised and made memorable
- How to undertake a robust brand audit
- How to create brand differentiation and distinctiveness
- Explain and manage brand architecture within a portfolio
- Create aligned business, brand and communication objectives
- How to develop an effective brand plan and marketing mix
- Understand why purposeful brands will win out in the future
- Integrate and activate brand and customer strategies
- How to proactively manage your brand reputation
- Use measurement to demonstrate brand success
- How to establish and build relationships with influencers
- How to turn your employees into brand ambassadors
Testimonials
Course Director
Vanessa Moon
Vanessa has over 28 years’ experience in product and brand management, insight and communications. Her reputation has been built across a variety of agency and client roles and longstanding project, training and consultancy work that includes clients such as Tesco, Xerox, Tfl, Barclaycard, Taylors of Harrogate, Yorkshire Tea, Asda, Avon, BBC Studios, Kraft, KP Snacks, Bacardi-Martini, Lloyds and Legal & General to name a few.
She has trained and consulted international brands widely in regions such as EU, EMEA, Asia Pac, Latin and Central America and has held roles on several Marketing Excellence Councils. She is a popular guest speaker and facilitator and is consistently recognised as engaging and inspiring - with the knack of simplifying training tools and templates in ways that make them relevant and easy to implement for the business. Vanessa encourages marketing with social purpose.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.