Designed for marketers who are ready to take their content marketing to the next level. The course will arm delegates with the strategic vision, practical skills and confidence to create solid content-led programmes designed to drive traffic from media sites, social media and search engines, and ultimately to increase conversions.

Who should attend?

This course is for marketers and creatives (B2C and B2B) who have experimented in content marketing or are looking to explore new areas. Any marketing professional whose remit is to tell stories effectively, engage with audiences, and measure the success of that activity will benefit from this interactive course.

Learning outcomes

  • Content marketing: B2B and B2C overview and examples 
  • Defining the business objectives of content marketing
  • Researching and planning content marketing
  • Content creation:
    • Writing for the web and social media
    • Identifying the right format
    • Focussing on audiences and personas
    • Defining tone of voice
    • Keyword research
    • Writing persuasive and engaging articles and blog posts
    • Writing for social media (Twitter, LinkedIn, Facebook)
    • Writing case studies
    • Rich content: video, infographics, podcasts
  • Content distribution
  • Link building with content
  • Measurement:
    • What does success look like?
    • Measuring what matters
    • Google Analytics fundamentals

Course Dates

Start Date Duration Location
01 Sep 2022 1d Virtual
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14 Oct 2022 1d Virtual
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02 Dec 2022 1d Virtual
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Course Director

Chris Lee

Chris Lee brings more than 20 years’ experience in technology PR, journalism and digital marketing. He is an award-winning blogger and also runs the popular football travel blog and podcast, Outside Write. Chris has consulted some of the biggest names in technology, including Philips, Xerox, Polycom and Amadeus. He has also written for Computing, City AM and many other titles, as well as having ghost-written hundreds of articles, blog posts and opinion pieces for clients.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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