User Experience (UX) Strategy

Overview

User Experience (UX) plays a pivotal role in an organisation’s success. A seamless and engaging user experience will help deliver user satisfaction, customer loyalty, and overall business growth. We will examine how to measure user experience success, as well as how to analyse and improve user journeys (including the critical touchpoints and pain points that shape user experiences).

We will also explore aspects of digital psychology that will help you to create digital experiences that resonate deeply with diverse user groups - including neurodiversity, personality traits, and motivational drivers. Additionally, we evaluate the importance of integrating AI to elevate user experiences and streamline processes. Throughout the day, we apply theory, research, and real-world examples, ensuring practical application and relevance to delegates' UX projects.

Who should attend?

This course is designed for those seeking to enhance their expertise in UX strategy, design, or implementation, and anyone involved in shaping their organisation's UX agenda and vision.

This course is applicable to all devices and all sectors (B2C, B2B and non-profit).

Learning outcomes

Making the most of User Experience (UX)

• Define and measure user experience
• How to select your UX research/testing technique(s)
• Design styles: skeuomorphic, flat, minimal and material design

Support Diversity and Sustainability

• Designing for audiences with diverse knowledge bases
• Implement creative choices for inclusive design
• Explore approaches for more sustainable design

Managing UX

• Designing and launching a new site/app/product
• What are dark patterns and should you use them?
• Recruiting and managing UX personnel/resource

Understanding the User Journey

• Analyse and model user journeys
• Managing critical touch and pain points
• Best practices for: onboarding, gamification, chatbots and data visualisation 

Leveraging Digital Psychology

• Design standout user experiences
• Create compelling experiences based on users’ personality traits
• Understand how to use users’ motivations to influence their choices

AI and other New Technologies

• How can AI support our UX design efforts?
• Apply best practices for AI and new tech design
• When can AI deliver the most benefit?
• Identifying ethical, legal and strategic issues