British Film Institute Video Editing Essentials for Marketers training courseCourse part of the CIM Affiliate Programme - with British Film Institute (BFI)

We are the UK's lead organisation for film and the moving image. A government arm's length body and a national lottery distributor, we've developed a course taught by our specialists and using our expertise so marketers can learn how to shoot high quality video on their smartphone. 

In this practical two day course, we’ll teach you how to shoot and edit professional video using your smartphone or tablet.

Receiving verbal feedback from our expert film educator, you’ll learn how to improve your videos through creating visual storyboards, practicing different shot types and experimenting with basic editing techniques and effects.

In a mixture of group and individual activities, you’ll plan, shoot and edit your own ideas and work with footage and audio professionally captured by the BFI. By the end of the course, we’re hoping you walk away feeling more confident and equipped with tips and tricks to continue your filmmaking journey.

After the course, you may decide to explore creating your own smartphone content, and/or you may find your new knowledge helpful when commissioning external agencies.

Just a quick note - we recommend you use editing software Adobe Premiere Pro during the course, as this is what the demos will be focused on. If you are unable to arrange access via a license or free trial, don't worry, we'll include information on an alternative free programme Lightworks in the welcome letter.

Who should attend?

This course is suitable for anyone who wants to gain a greater understanding of  how and why video content is effective in a marketing context, and would like practical experience and guidance on starting to capture and edit their own footage. Perhaps you would like to hone your self-taught Adobe Premiere Pro skills.

Learning outcomes

  • Introduction to video strategies and platforms
  • Understand filmmaking – from planning to post-production
  • Experience of storyboarding and planning
  • Practice writing a short shooting script
  • Practical experience of shooting different camera angles and shot types
  • Understand camera functions such as shutter speed, aperture and ISO
  • Experience of basic editing techniques
  • How to add simple effects, transitions and titles
  • Exporting video to different specs
  • What to practice and how to improve


Like so many crafts there are skills you can learn that will really impact your chances of success, and who better to give you these insights than the British Film Institute?”

Keith Weed, former Unilever CMO and Independent Board Director for WPP and Sainsbury’s

"The aspects around framing a shot have been particularly helpful, i.e. where to position the subject and where the lighting needs to be. It was also really good to have expert supervision with Premiere Pro, because it has boosted my confidence and I have learnt some easier ways to do things."

Ellie Ferris, Digital Communications Officer Gloucester Cathedral

"It's a great course. It was clear that we had support throughout from the tutor and he was very knowledgeable and understanding."

Hannah Hughes, Events & Communications Officer Grŵp Llandrillo Menai

“I found it both supportive and challenging and did feel that I had learned a lot by the time I had finished.”

Emma Bushell, Marketing Executive Holkham Estate Office

"I found all of it useful, but the section on day 1 where Sa-Ra discussed shots, angles, lighting etc. It was really great! I feel like I learned a lot in a short space of time and it exceeded my expectations."

Sophie White, Social Media and Digital Content Manager Imperial College London

Course Dates

Start Date Duration Location
27 Sep 2022 2d Virtual
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22 Nov 2022 2d Virtual
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Course Directors

This course may be run by any of the following Course Directors:-

Sa-Ra Zwarteveen, BFI

Paul Cotrulia, BFI


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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