The CIM Digital Marketing in Practice Programme is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, this course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately.

The course covers all the key digital channels, including: SEO, PPC, Social Media, Content Marketing, Websites, Affiliate Marketing, Display Advertising and Email Marketing.

Who should attend?

This is a practical course for anyone involved with the hands-on management of digital channels. You may be working client side or agency side, either in a digital marketing role or a broader marketing role. No previous digital marketing experience is required.

Learning outcomes

  • Planning integrated digital marketing campaigns
  • How to measure digital media effectiveness
  • Identify areas for improving performance
  • Targeting and persona development
  • Developing an online value proposition
  • Search engine optimisation (SEO)
  • Pay per click (PPC) marketing including Google Ads
  • Display advertising: formats, targeting and programmatic
  • Social Media: Facebook, Twitter, Blogging, Instagram, Pinterest, YouTube, LinkedIn
  • Content Marketing: developing a content calendar
  • Partner marketing including affiliate marketing
  • Online advertising including ad networks and behavioural targeting
  • Email marketing including personalisation and automation
  • Website content and copy
  • Digital analytics: an introduction to Google Analytics


The course was informative, fast paced, thought-provoking and actually exceeded my expectations. A really valuable day.

Lexi Short, Senior Campaigns Manager Help for Heroes

The course content and delivery was very good and relevant. I would definitely recommend to anyone that has little or no experience with digital marketing to take this course.

Sam Lord, Marketing Events Manager Vanderbilt International (UK) Ltd

Very good, worked seamlessly considering it was an unexpected change due to the current circumstances.

Virtual training delegate

Course Dates

Start Date Duration Location
26 Jan 2022 2d Virtual
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16 Feb 2022 2d Virtual
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09 Mar 2022 2d Virtual
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31 Mar 2022 2d Virtual
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27 Apr 2022 2d Virtual
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19 May 2022 2d Virtual
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15 Jun 2022 2d Virtual
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Course Directors

This course may be run by any of the following Course Directors:-

Daniel Rowles

Ciaran Rogers

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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