Search Engine Optimisation (SEO)

Duration:	1 day
Level:	Intermediate
Code:	0748

Pricing

Virtual:	£525.00
Member Virtual:	Log in for prices

* Prices shown are exclusive of VAT. Prices include tuition and course materials.
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.

Virtual

Overview

This highly practical training course provides comprehensive expertise in SEO strategies, specifically tailored to boost Google web organic traffic in alignment with your business objectives.

Plan your website optimisation
How to make your site more search engine friendly
Conduct SEO keyword research through search query analysis
Identify visible search competitors for strategic insights
Techniques for accurate SEO measurement
Optimise on-page elements such as meta tags and content
Effective off-page SEO tactics for broader online presence
Future Proof your SEO plan to cover AI Search and Content

We will show delegates how to use the free Google SEO tools, AI-powered SEO tools and search engine optimisation tactics to drive organic traffic, enhance online visibility, and achieve consistent growth.

Who should attend?

Marketing or web managers and executives who are required to plan and implement an SEO programme (B2C and B2B).

To maximise the value of the course, it is useful if delegates can access their own Google Search Console and Google Analytics accounts to apply their own data.

Learning outcomes

Ensure your website's search engine friendliness
Use Google Search Console for website strength analysis
Collect, measure, and manage SEO reporting
Practice effective SEO copywriting techniques
Understand technical SEO for optimal performance
Compete in SEO strategies
Conduct proficient SEO queries and competitor research
Build a practical ROI model for SEO
Implement off-page SEO, including social media distribution
Make informed decisions when selecting an SEO agency
Use essential AI SEO tools effectively

Testimonials

"I thought the course in general was excellent, and would have no qualms in recommending it to others. It was intense, with a wide variety of topics covered and a great deal of depth, but ultimately very rewarding."

James Dawson Content Manager HR:4UK

“Great first-time experience for me. The course was in-depth and left me with a lot of information to dive into. It also provides great insights and gives me a lot of knowledge that I can take into my day-to-day role. Lots of really useful insights from Graham as well.”

Ross McFarlane Digital Marketing Executive Origin Fitness

“Good top-level overview of the subject matter, enough to establish foundational knowledge and give me areas to dig into as the next steps in my development.”

Joe Robinson Performance Marketing Manager Printed.com

“Extremely thorough and well-paced.”

Rachel Osborne Digital Marketing Manager Speakers for Schools

"It was a really interesting and informative course, I left feeling that I had greater knowledge of the subject and it went beyond what I had expected."

Rodney Ayer

Train your team

This CIM course can be delivered virtually or on-site for corporate teams and can be tailored to your specific requirements. For details contact training@cim.co.uk

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical-based training to take back to the office.
Small class sizes to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Principles, Intermediate and Advanced.

Pricing

Virtual:	£525.00
Member Virtual:	Log in for prices

* Prices shown are exclusive of VAT. Prices include tuition and course materials.
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.

Course Dates

Start Date	Duration	Location
07 Aug 2025	1d	Virtual	Add to Basket Added	Book Now
28 Aug 2025	1d	Virtual	Add to Basket Added	Book Now
02 Oct 2025	1d	Virtual	Add to Basket Added	Book Now
13 Nov 2025	1d	Virtual	Add to Basket Added	Book Now
11 Dec 2025	1d	Virtual	Add to Basket Added	Book Now

For help choosing the right course, call our expert team
+44(0)1628 427360

Course Director

Graham Hansell

Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Speak to a Learning Advisor

If you have a question about our courses or want to take advantage of our training offers, complete the form below, or call 01628 427360.

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Search Engine Optimisation (SEO)

Pricing

Overview

Who should attend?

Learning outcomes

Testimonials

Train your team

The CIM Experience

Pricing

Course Dates

Course Director

Graham Hansell

Virtual delivery

Speak to a Learning Advisor

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