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This highly practical training course provides comprehensive expertise in SEO strategies, specifically tailored to boost Google web organic traffic in alignment with your business objectives.

  • Plan your website optimisation
  • How to make your site more search engine friendly
  • Conduct SEO keyword research through search query analysis
  • Identify visible search competitors for strategic insights
  • Techniques for accurate SEO measurement
  • Optimise on-page elements such as meta tags and content
  • Effective off-page SEO tactics for broader online presence
  • Future Proof your SEO plan to cover AI Search and Content

We will show delegates how to use the free Google SEO tools, AI-powered SEO tools and search engine optimisation tactics to drive organic traffic, enhance online visibility, and achieve consistent growth.

Who should attend?

Marketing or web managers and executives who are required to plan and implement an SEO programme (B2C and B2B).

To maximise the value of the course, it is useful if delegates can access their own Google Search Console and Google Analytics accounts to apply their own data.

Learning outcomes

  • Ensure your website's search engine friendliness
  • Use Google Search Console for website strength analysis
  • Collect, measure, and manage SEO reporting
  • Practice effective SEO copywriting techniques
  • Understand technical SEO for optimal performance
  • Compete in SEO strategies
  • Conduct proficient SEO queries and competitor research
  • Build a practical ROI model for SEO
  • Implement off-page SEO, including social media distribution
  • Make informed decisions when selecting an SEO agency
  • Use essential AI SEO tools effectively


"I thought the course in general was excellent, and would have no qualms in recommending it to others. It was intense, with a wide variety of topics covered and a great deal of depth, but ultimately very rewarding."


James Dawson Content Manager HR:4UK

“Great first-time experience for me. The course was in-depth and left me with a lot of information to dive into. It also provides great insights and gives me a lot of knowledge that I can take into my day-to-day role. Lots of really useful insights from Graham as well.”

Ross McFarlane Digital Marketing Executive Origin Fitness

“Good top-level overview of the subject matter, enough to establish foundational knowledge and give me areas to dig into as the next steps in my development.”

Joe Robinson Performance Marketing Manager

“Extremely thorough and well-paced.”

Rachel Osborne Digital Marketing Manager Speakers for Schools

"It was a really interesting and informative course, I left feeling that I had greater knowledge of the subject and it went beyond what I had expected."

Rodney Ayer

Course Dates

Start Date Duration Location
11 Mar 2024 1d Virtual
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22 Apr 2024 1d Virtual
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13 May 2024 1d Virtual
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04 Jun 2024 1d Virtual
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Course Director

Graham Hansell

Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Do you have a question?

If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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