Pricing
| Non-Residential: | £625.00 |
|---|---|
| Virtual: | £475.00 |
| Member Non-Residential: | Log in for prices |
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Virtual
Overview
This practical training course shows you how to increase traffic to your website and improve your conversion rate.
- Improve your website optimisation strategy
- Enhance your SEO keyword research
- Conduct a competitor keyword analysis
- Build a SEO measurement framework
- Improve your landing page optimisation
- Develop your off page SEO tactics
We will show delegates how to use free SEO tools and search engine optimisation tactics to win new customers and create profitable and sustainable online business.
Who should attend?
Marketing or web managers and executives who are required to plan and implement an SEO program (B2B and B2C markets).
To maximise the value of the course, it is useful if delegates can access their own Google Search Console and Google Analytics accounts to apply their own data.
Learning outcomes
- The five principles that drive success in natural search
- SEO Keywords and competitor research
- How to build an ROI model for SEO
- Use Google Search Console to review your website
- Collecting, measuring and managing SEO reports
- Develop the right SEO mix for your market
- Building your own SEO toolbox
- SEO copywriting
- Integrating social media and your SEO program
- Selecting and working with an SEO agency
- Best practice SEO for local search
- Optimisation for web, video, shopping etc.
Testimonials
Course Director
Graham Hansell
Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.