This practical training course shows you how to increase traffic to your website and improve your conversion rate.

  • Improve your website optimisation strategy
  • Enhance your SEO keyword research
  • Conduct a competitor keyword analysis
  • Build a SEO measurement framework
  • Improve your landing page optimisation
  • Develop your off page SEO tactics

We will show delegates how to use free SEO tools and search engine optimisation tactics to win new customers and create profitable and sustainable online business.

Who should attend?

Marketing or web managers and executives who are required to plan and implement an SEO program (B2B and B2C markets).

To maximise the value of the course, it is useful if delegates can access their own Google Search Console and Google Analytics accounts to apply their own data.

Learning outcomes

  • The five principles that drive success in natural search
  • SEO Keywords and competitor research
  • How to build an ROI model for SEO
  • Use Google Search Console to review your website
  • Collecting, measuring and managing SEO reports
  • Develop the right SEO mix for your market
  • Building your own SEO toolbox
  • SEO copywriting
  • Integrating social media and your SEO program
  • Selecting and working with an SEO agency
  • Best practice SEO for local search
  • Optimisation for web, video, shopping etc.


It was a really interesting and informative course, I left feeling that I had greater knowledge of the subject and it went beyond what I had expected.

Rodney Ayer

Course Dates

Start Date Duration Location
16 Dec 2021 1d Virtual
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13 Jan 2022 1d Virtual
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08 Feb 2022 1d Virtual
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01 Mar 2022 1d Virtual
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24 Mar 2022 1d Virtual
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05 Apr 2022 1d Virtual
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12 May 2022 1d Virtual
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07 Jun 2022 1d Virtual
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Course Director

Graham Hansell

Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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