The world in which we market our solutions is changing, the acceleration of trends, digital transformation, economy uncertainty, dynamic data...we could go on. The way we do marketing itself is changing, at the CIM we see many challenges to marketing excellence as organisations try to adapt and marketers struggle to merge the traditional way of doing things with the new marketing science. As marketers we need to get ahead of the curve, so that we can successfully navigate our organisations's path to profitable growth against this ever-shifting backdrop.
This stimulating and highly practical Masterclass will bring you the top tips, tools and latest techniques to navigate these changes, overcome common challenges and build the winning strategies and plans that will drive your organisation’s profitable growth. The programme will inspire and challenge you with real world examples, throw light on the latest marketing practices and science, and help you merge this next practice with the brilliant, proven fundamentals to keep your marketing approaches ahead of the game. It will give you an opportunity to develop your network with like-minded individuals, share common challenges and learn from other’s experiences. You will leave with a personalised playbook of the planning tools and techniques which you will be ready to apply to your business.
Who should attend?
Any marketer who needs to use the best of traditional and emerging marketing next practice to develop winning marketing strategy and plans that will accelerate profitable growth.