Today’s changing and often disruptive business environment drives the continual search for market opportunities and competitive strategies that deliver sustainable competitive advantage. Business success increasingly depends on the quality and effectiveness of a market led strategic approach to marketing planning. On paper the challenge is simple: identify your target customers and build them a value proposition that delivers a competitive advantage. Transforming product facing, financially driven strategies into effective market led approaches is not an easy process but it is increasingly recognised as critical to organisational success.
This two-day masterclass tackles the critical issues head on, enabling you to be the architect of developing an aligned and integrated marketing strategy that delivers competitive performance and an improved return on marketing investment. This workshop is designed to provide delegates with the knowledge, tools and techniques to achieve this.
Who should attend?
Senior managers who are involved with their business planning and strategy development and want to improve their organisation’s approach to strategic marketing planning.