AI for Copywriting

Overview

AI is reengineering the DNA of the creative process to save you time, money and effort when producing marketing content. Innovative technology puts you firmly in control of the creative process in ways that were inconceivable until now. This workshop will show you how AI copywriting tools help develop your natural writing style and creative marketing skills to create persuasive long-form and short-form content that achieves excellent results.

This workshop is very practical; you will experiment with some of the best free AI copywriting tools (ChatGPT, Jasper AI. Copy.AI, Gemini and Grammarly) to write all types of copy including social media content, emails, product descriptions, landing pages, presentations, blogs, and press releases.

Whilst the focus of this workshop is related to copywriting, we’ll also discuss the latest AI video and graphics creation tools.

Who should attend?

For marketers and copywriters looking for the best (free) AI copywriting tools to boost creativity and productivity. (No coding skills are required).

Learning outcomes

• Investigate the (free) AI tools to write copy: ChatGPT, Jasper AI. Copy.AI, Gemini, Grammarly
• Understand how AI supports, rather than replaces, creativity
• Use AI to develop new and innovative ways to write copy
• How to use AI tools as your writing assistant (cure writer’s block)
• How to use AI to instantly create engaging content
• How to use AI to write more compelling and relevant headlines
• How to use prompt engineering to optimise your copy
• Use AI to write better, more readable content

While this workshop typically features ChatGPT, Grammarly, Jasper AI, Copy.AI, Canva, Wave.video, Gemini, DALL-E, Filmora, Lately, Hour One and WordStream, we remain flexible to incorporate newly available AI tools. All tools are free to use.