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    Overview

    Join this highly practical hands-on workshop to discover how AI copywriting tools can enhance your natural writing style and creative skills, equipping you to craft compelling content that drives outstanding results.

    You’ll explore how to make the most of leading generative tools, including ChatGPT, Gemini, and Claude. Armed with the latest prompt engineering techniques, you’ll be ready to save time and ensure that content is true to your core brand values.

    While the focus is on copywriting, this workshop also briefly covers the latest AI video and graphics creation tools, giving you a well-rounded introduction to AI in content marketing.

    Who should attend?

    This workshop is ideal for copywriters and marketers who are beginning to explore AI tools to enhance their copywriting skills and boost productivity.

    Learning outcomes

    • Understand and use AI copywriting tools to enhance your creativity.
    • Learn the basics of prompt engineering.
    • Create engaging content with AI that appeals to your target audience.
    • Ensure your content aligns with your brand values.
    • Explore ethical considerations and best practices for using AI.
    • Adapt your writing for different marketing channels with AI assistance.
    • Get ready for emerging AI technologies and advancements in copywriting. 
    • Use AI to write better, more readable content

    Please ensure you have the latest version of ChatGPT, Gemini, or Claude for group exercises.

    While this workshop typically features ChatGPT, Grammarly, Jasper AI, Copy.AI, Canva, Wave.video, Gemini, DALL-E, Filmora, Lately, Hour One and WordStream, we remain flexible to incorporate newly available AI tools. All tools are free to use.

    Testimonials

    “I thought the course was excellent. It can often feel very tiring spending a whole day on Zoom, but Jonathan did a fantastic job at keeping us all engaged and the 5-10 minute breaks were really helpful."

    Georgia Hendry Social Media and Content Specialist Mental Health First Aid England

    Course Dates

    Start Date Duration Location
    14 Nov 2024 1d Virtual
     
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    19 Dec 2024 1d Virtual
     
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    20 Jan 2025 1d Virtual
     
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    07 Feb 2025 1d Virtual
     
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    21 Mar 2025 1d Virtual
     
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    11 Apr 2025 1d Virtual
     
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    16 May 2025 1d Virtual
     
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    06 Jun 2025 1d Virtual
     
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    For help choosing the right course, call our expert team.

    +44(0)1628 427360

    Course Director

    Jonathan Gabay

    Jonathan Gabay is an award-winning content writer and digital marketer. In addition to working with highly respected brands, he advises the media on news stories covering the latest developments in brand marketing and PR. He is also the author of 15 books. (His latest major title, Digital Marketing and AI Psychology, is due for publication in 2024).

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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    Call us on 01628 427360
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