Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course

Overview

Email remains one of the most cost-effective marketing channels, delivering strong ROI across all sectors. It provides opportunities to improve the targeting, timing and frequency of campaigns. It enables you to optimise every element from subject line to landing page call to action. During the day, you will discover useful tips and how to get the most out of this important channel, learning effective techniques which can be put into action immediately. Enhancing and maximising the potential of email creation, deployment, and analysis will be the key learnings for improving campaign performance in this key channel.

Who should attend?

This course is for marketers who understand the basics of email marketing but want to improve the performance of their campaigns.

Learning outcomes

How to:

  • Design successful email strategies
  • Improve your segmentation and targeting
  • Effectively use personalisation to improve engagement
  • Improve the deliverability of your campaigns
  • Develop engaging subject lines
  • Design an impactful email template
  • Develop useful A/B split test campaigns
  • Set up and enhance automation
  • Optimise emails for mobile
  • Understand data protection regulations
  • Integrate email into marketing campaigns
  • Set KPIs and measure results

Course Dates

Start Date Duration Location
11 Feb 2021 1d Virtual
 
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13 May 2021 1d London
 
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Course Director

Olly Beckett

Olly Beckett runs his own email marketing consultancy and has worked for major brands such as Expedia and STA Travel, as well as providing training for organisations such as BT, EE, confused.com and Kew Gardens. His consultancy has helped companies at least double their email performance and he has developed email plans and strategies from scratch for exciting start-ups such as cookandthief.com. Having developed email campaigns since 2005, he has gathered a vast range of knowledge on how email marketing can go wrong, as well as how to get it exactly right for organisations large and small. Olly approaches his teaching with total honesty, simplicity and easily workable outcomes.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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