Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data. The General Data Protection Regulation (GDPR) is one of the most important pieces of legislation to affect marketers, globally. This course will look at the implementation of the GDPR, how to protect your company from litigation and fines and as a result, build more successful and profitable marketing campaigns.

Who should attend?

Marketing managers and executives responsible for data protection (GDPR) compliance. Also suitable for SME business owners and directors who wish to understand how to implement the GDPR for their organisation.

Learning outcomes

  • How to deliver successful, lawful, profitable and ethical marketing programs
  • Introduction to the GDPR and the six data protection principles
  • Data capture: design compliant forms, web data capture devices and privacy policies
  • Data sale/purchase: identify what you can and can’t buy, interpreting the Information Commissioner and other important EU Guidance
  • Data sharing: build revenue opportunity through data sharing, co-op marketing, sponsorship 
  • Data security: protect personal data and your reputation
  • Email, SMS and direct mail campaigns: build better opt-in lists, understand the soft opt-in and how B2B differs from B2C


Dealing with complex and dry material, such as legislation, is often overwhelming. Having a highly knowledgeable and engaging trainer makes all the difference and really aids understanding. I chose this course because of the CIM’s reputation and I was not disappointed.

Lindsay Brown, Head of Commericial and Marketing Powerstar

Course Dates

Start Date Duration Location
23 Aug 2022 1d Virtual
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22 Sep 2022 1d Virtual
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28 Nov 2022 1d Virtual
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Course Director

Duncan Smith

Duncan Smith is the principal trainer for specialist consultancy iCompli Ltd. who have trained and advised clients on information law and privacy issues since 2004. Combining the unique skillset of engaging trainer, marketing professional, and information law and privacy law expert enables Duncan to identify, understand AND solve many of today’s legal and privacy challenges.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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