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Courses

Showing 28 courses for "digital marketing"

Principles

Intermediate

Virtual

Digital Marketing Campaign Planning

Develop a multi-channel approach to digital marketing campaign planning that optimises results.
Virtual

Search Engine Optimisation (SEO)

How to maximise your SEO to increase Google SEO traffic and drive more customers.
Virtual

PPC Google Ads

How to plan and optimise your PPC Google Ads campaigns.
Virtual

Digital Marketing Metrics

Using data marketing analytics across key digital channels to develop a competitive advantage.
Virtual

Digital Marketing in Practice

Exploring the latest digital marketing trends, tools, and techniques
Virtual

B2B Digital Marketing Strategy and Techniques

How to align your B2B digital marketing strategy with business and sales objectives.
Virtual

Email Marketing

How to improve the performance of your email campaigns.
Virtual

Content Marketing

How to create great content that delivers results.
Virtual

User Experience (UX)

Create exceptional user experiences with design thinking, engaging UX patterns, and AI integration.
Online

Digital Marketing Channels

Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
Virtual

Facebook & Instagram (Meta) Advertising

How to develop and run results-driven Facebook (Meta) advertising campaigns.
Virtual

Global Digital Marketing

How to develop and deliver digital communications across a range of digital channels in different market contexts.
Virtual

Google Analytics 4 (GA4)

How and when to use Google Analytics 4 (GA4).
Virtual

B2B Digital Marketing Fundamentals (Evening Course)

The complete guide to B2B digital marketing in 6 weekly 90-minute evening sessions.
Virtual

Digital Marketing Optimisation

How to use analytics to guide your digital marketing planning.
Virtual
New
In-Person

AI in Marketing

AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
Virtual
New

Programmatic Advertising

Explore the pros, cons and opportunities of programmatic advertising
Short

GA4 Reports and Dashboards

How to create GA4 reports and dashboards that drive actionable insights.
Virtual
New

AI Customer Journey Optimisation

Using AI tools to attract, engage, convert, and retain customers.
Virtual
New

AI Enabled Content Production

The technical aspects of using AI tools for generating text, images, animations, and videos.
Virtual
New

Ecommerce Optimisation

Ecommerce optimisation for revenue growth through best practices, emerging trends, and practical techniques.

Advanced