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Blog (20 articles)

Blog

How payment systems became your biggest brand asset

19/02/2021

Have marketers lost control of the scammers? — Blog

Have marketers lost control of the scammers?

18/12/2020

Three common social media mistakes brands still make — Blog

Three common social media mistakes brands still make

03/12/2020

Escapism vs reality: The polarity of Christmas ads in 2020 — Blog

Escapism vs reality: The polarity of Christmas ads in 2020

20/11/2020

Marketers redefine customer experience for a post-COVID world — Blog

Marketers redefine customer experience for a post-COVID world

13/11/2020

How brands can bring Christmas 'in-home' this year — Blog

How brands can bring Christmas 'in-home' this year

02/10/2020

How effective is nostalgia marketing? — Blog

How effective is nostalgia marketing?

11/09/2020

Blog

Premier League return gives brands a sporting chance in lockdown

19/06/2020

Marketers must add value, not volume, post-lockdown — Blog

Marketers must add value, not volume, post-lockdown

01/06/2020

Restarting business: How to wake from the lockdown sleep — Blog

Restarting business: How to wake from the lockdown sleep

01/05/2020

Make employee engagement a priority in times of crisis — Blog

Make employee engagement a priority in times of crisis

20/03/2020

Blog

Brand storytelling is a marketing must-have

13/03/2020

No Buy Year spells trouble for marketers — Blog

No Buy Year spells trouble for marketers

14/02/2020

Blog

Examining the brand response to Australia’s bushfire crisis

21/01/2020

Department stores’ everyman appeal may be their downfall — Blog

Department stores’ everyman appeal may be their downfall

09/12/2019

Where does influencer marketing go next? — Blog

Where does influencer marketing go next?

22/11/2019

How marketers can lead the charge for flexible working — Blog

How marketers can lead the charge for flexible working

08/11/2019

Why brands are returning to the high street — Blog

Why brands are returning to the high street

24/10/2019

Blog

Brand alone can’t save M&S’s bottom line

04/10/2019

Blog

For the greater good – profitable partnerships

28/11/2016

Catalyst (4 articles)

Catalyst issue 1 | 2021: Practical magic — Catalyst

Catalyst issue 1 | 2021: Practical magic

18/01/2021

Catalyst issue 4 | 2020: Listen, then speak — Catalyst

Catalyst issue 4 | 2020: Listen, then speak

19/10/2020

Catalyst issue 3 | 2020: Taking care of business — Catalyst

Catalyst issue 3 | 2020: Taking care of business

17/07/2020

Catalyst issue 2 | 2020: Fresh faces — Catalyst

Catalyst issue 2 | 2020: Fresh faces

16/04/2020

Editorial (31 articles)

How has digital marketing impacted the customer buying journey? — Editorial

How has digital marketing impacted the customer buying journey?

01/03/2021

Zurich sets the standard for post-pandemic employer branding — Editorial

Zurich sets the standard for post-pandemic employer branding

26/02/2021

Editorial

The building blocks of an effective brand strategy

22/02/2021

Editorial

What’s the point of a brand strategy?

08/02/2021

A day in the life: PR executive — Editorial

A day in the life: PR executive

25/01/2021

How sleep-fatigued consumers are shaking up the wellbeing market — Editorial

How sleep-fatigued consumers are shaking up the wellbeing market

08/01/2021

Brands must go beyond transliteration for regional customers — Editorial

Brands must go beyond transliteration for regional customers

21/12/2020

What’s the right media mix for 2021? Kantar’s predictions are here — Editorial

What’s the right media mix for 2021? Kantar’s predictions are here

27/11/2020

A day in the life: Studying marketer — Editorial

A day in the life: Studying marketer

14/10/2020

Editorial

Brand reputation number one marketing priority post-lockdown

18/09/2020

Marketing must-reads for summer 2020 — Editorial

Marketing must-reads for summer 2020

13/07/2020

Seven ways marketing has changed during Covid-19 — Editorial

Seven ways marketing has changed during Covid-19

24/06/2020

Three ways to avoid greenwashing in marketing — Editorial

Three ways to avoid greenwashing in marketing

17/06/2020

Marketers must realign with customer needs post-coronavirus — Editorial

Marketers must realign with customer needs post-coronavirus

29/05/2020

Brands must go beyond social distancing to connect — Editorial

Brands must go beyond social distancing to connect

18/05/2020

Lessons in digital content from Covid-19 — Editorial

Lessons in digital content from Covid-19

11/05/2020

Are you striking the right tone on social media? — Editorial

Are you striking the right tone on social media?

27/04/2020

How brands are embedding social distancing into their marketing — Editorial

How brands are embedding social distancing into their marketing

21/04/2020

Editorial

Why brand building is essential in times of precarity

09/04/2020

Adapting your content marketing in the age of coronavirus — Editorial

Adapting your content marketing in the age of coronavirus

02/04/2020

Internal comms: Five ways to ensure engagement during coronavirus crisis — Editorial

Internal comms: Five ways to ensure engagement during coronavirus crisis

27/03/2020

When brands go woke, do they go broke? — Editorial

When brands go woke, do they go broke?

03/02/2020

2019 in review: 2020 will be the year that marketing... — Editorial

2019 in review: 2020 will be the year that marketing...

18/12/2019

2019 in review: Our favourite campaigns — Editorial

2019 in review: Our favourite campaigns

16/12/2019

Editorial

How social media powers 'Brand Me'

01/11/2019

Five marketing campaigns you won’t have seen (and why) — Editorial

Five marketing campaigns you won’t have seen (and why)

21/10/2019

Big on sustainability, Lidl on price: Discounter challenges perceptions of responsibility — Editorial

Big on sustainability, Lidl on price: Discounter challenges perceptions of responsibility

23/09/2019

Why it's time to get into marketing — Editorial

Why it's time to get into marketing

18/04/2019

The modern guide to influencer marketing — Editorial

The modern guide to influencer marketing

29/03/2019

Why internal marketing is as important as external — Editorial

Why internal marketing is as important as external

07/09/2018

Campaigns that changed the marketing world — Editorial

Campaigns that changed the marketing world

Podcast (16 articles)

podcast

CIM Marketing Podcast - Episode 29: What's next for Brand USA?

18/02/2021

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok — podcast

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok

04/02/2021

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity — podcast

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity

21/01/2021

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising — podcast

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising

03/12/2020

CIM Marketing Podcast - Episode 25: Have brands mastered social media? — podcast

CIM Marketing Podcast - Episode 25: Have brands mastered social media?

19/11/2020

podcast

CIM Marketing Podcast - Episode 21: The secrets of great brand storytelling

24/09/2020

podcast

CIM Marketing Podcast - Episode 19: Brand, influencers and ethical consumption

16/07/2020

CIM Marketing Podcast - Episode 17: Marketing the great unlock — podcast

CIM Marketing Podcast - Episode 17: Marketing the great unlock

25/06/2020

CIM Marketing Podcast - Episode 14: Marketing at warp speed — podcast

CIM Marketing Podcast - Episode 14: Marketing at warp speed

06/05/2020

CIM Marketing Podcast - Episode 13: How to scale in strife — podcast

CIM Marketing Podcast - Episode 13: How to scale in strife

16/04/2020

CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope — podcast

CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope

19/03/2020

CIM Marketing Podcast - Episode 9: How to style social value — podcast

CIM Marketing Podcast - Episode 9: How to style social value

06/02/2020

CIM Marketing Podcast - Episode 6: The marketers that stole Christmas — podcast

CIM Marketing Podcast - Episode 6: The marketers that stole Christmas

28/11/2019

podcast

CIM Marketing Podcast - Episode 5: Bottling the essence of a brand

14/11/2019

CIM Marketing Podcast - Episode 3: Fashion - the fast and the furious — podcast

CIM Marketing Podcast - Episode 3: Fashion - the fast and the furious

17/10/2019

CIM Marketing Podcast - Episode 1: England's golden summer of sport — podcast

CIM Marketing Podcast - Episode 1: England's golden summer of sport

19/09/2019

Quick Read (15 articles)

The new non-boozy booze brands making moderation mainstream — Quick Read

The new non-boozy booze brands making moderation mainstream

29/01/2021

The next stage of social commerce: livestream shopping — Quick Read

The next stage of social commerce: livestream shopping

15/01/2021

John Lewis Christmas ad 2020: Our take on ‘Give a little love’ — Quick Read

John Lewis Christmas ad 2020: Our take on ‘Give a little love’

13/11/2020

The new LinkedIn feature for marketers to get excited about — Quick Read

The new LinkedIn feature for marketers to get excited about

16/10/2020

Burger King's controversial Twitch tactics cause backlash — Quick Read

Burger King's controversial Twitch tactics cause backlash

25/08/2020

Quick Read

The most inspiring brand innovations during lockdown

28/07/2020

Quick Read

The most impactful ads emerging from brand recovery

05/06/2020

Sainsbury's invests in personalisation with 'On the go' stores — Quick Read

Sainsbury's invests in personalisation with 'On the go' stores

12/02/2020

Peloton advert attracts social media backlash — Quick Read

Peloton advert attracts social media backlash

06/12/2019

Starling Bank makes good use of its airtime — Quick Read

Starling Bank makes good use of its airtime

18/10/2019

Every Mind Matters campaign launches with prime time TV takeover — Quick Read

Every Mind Matters campaign launches with prime time TV takeover

10/10/2019

Volkswagen rebrands as emissions scandal resurfaces — Quick Read

Volkswagen rebrands as emissions scandal resurfaces

01/10/2019

The problem with Facebook's privacy cafés — Quick Read

The problem with Facebook's privacy cafés

06/09/2019

Facebook tightens hold on WhatsApp and Instagram — Quick Read

Facebook tightens hold on WhatsApp and Instagram

08/08/2019

Cancer Research campaign causes a commotion — Quick Read

Cancer Research campaign causes a commotion

12/07/2019

Webinar (7 articles)

How coronavirus accelerated digital adoption and what brands need to do to stay ahead — webinar

How coronavirus accelerated digital adoption and what brands need to do to stay ahead

28/01/2021

Member Exclusive: The vital role of brands in times of crisis — webinar

Member Exclusive: The vital role of brands in times of crisis

21/07/2020

Practical Insights: Developing powerful new channels and alliances — webinar

Practical Insights: Developing powerful new channels and alliances

21/08/2019

Practical Insights: Key principles of customer experience — webinar

Practical Insights: Key principles of customer experience

29/01/2019

Practical Insights: Taking your marketing strategy worldwide — webinar

Practical Insights: Taking your marketing strategy worldwide

21/11/2018

Marketing for good: Think of consumers as friends — webinar

Marketing for good: Think of consumers as friends

31/07/2018

Practical Insights: Partnership marketing - is this the eighth P? — webinar

Practical Insights: Partnership marketing - is this the eighth P?

21/03/2017

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