CIM Marketing Podcast - Episode 27: Mastering the craft of creativity

Inside marketing’s creative process

This podcast will:

• Explore why risk is key to great creative
• Ask whether companies are over-managing the creative process
• Identify misalignments between creativity and strategy

This podcast also contains exclusive interview clips from Susan O'Brien, CMO at Just Eat, and Dino Myers-Lamptey, Co-Chair of The Alliance of Independent Agencies.