CIM Marketing Podcast - Episode 27: Mastering the craft of creativity
- 21 January 2021
Inside marketing’s creative process
This podcast will:
- Explore why risk is key to great creative
- Ask whether companies are over-managing the creative process
- Identify misalignments between creativity and strategy
This podcast also contains exclusive interview clips from Susan O'Brien, CMO at Just Eat, and Dino Myers-Lamptey, Co-Chair of The Alliance of Independent Agencies.
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