Member Exclusive: Whose ad is this? Making your brand instantly recognisable
- Broadcast: Tuesday 25 April 2023
- Max Stricker
For brands to stand the test of time, they must be distinctive, consistent and instantly recognisable. Instantly recognisable branding, advertising and packaging are key to getting your brand bought. But how do we measure and achieve distinctiveness?
Members can watch the session on-demand now with branding expert and CIM course director, Max Stricker. During this session, Max will reveal the most common branding fallacies and share how you can be sure your brand stands out from the crowd.
Tune into the session live for the chance to take part in our Q&A session.
Members can watch the recording on-demand to discover:
- Why brand consistency is a must-have
- How to measure the distinctiveness of your brand
- Steps to make your brand instantly recognisable
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About the Speaker
Max started his career over 16 years ago in FMCG before transitioning to the world of consulting. As a consultant, he’s been working with some of the biggest global brands. He uses decision, behavioural, and marketing science to improve clients’ strategy, branding, packaging, and communication effectiveness. Max simplifies complex science and communicates it visually and succinctly, ensuring key principles and business implications are easily understood. In the last 6 years alone, Max has led bespoke client workshops for over 1500 people globally.
Max is also the Course Leader for an MBA programme at the University of West London and Course Director for multiple courses at the CIM.
He specialises on strategy, branding, packaging and communication effectiveness across a variety of sectors. He is also an expert on Distinctive Brand Assets and has worked with clients in Europe, North America and Asia to improve the distinctiveness and standout of their branding, packaging, POS material and communication.
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