Search content hub | CIM

Become a CIM member

Join a community of marketers and gain valuable connections, insights, and support to drive your success.

Explore membership

Become a Chartered Marketer

Gain recognition as a Professionally Certified Marketer.

Find out more

CIM qualifications

Advance your career with our globally recognised qualification that sets you apart in the industry.

View qualificatons

Learning advice

Our team are trained to help you make the best choices for your education.

+44(0)1628 427222

For you

Excel in any marketing subject with expert-led courses, designed to help you upskill and stay ahead.

View all courses

For your team

Empower your team to excel with practical skills and knowledge, keeping them at the forefront of marketing.

Team training

For your organisation

Enhance your strategy by partnering with us to strengthen your overall marketing capability and effectiveness.

Business solutions

Articles and insights

The latest reports, editorial and thought leadership from our experts.

Content hub

Popular categories
Podcasts
Webinars
News

Results for Search

Blog (16 articles)

Navigating the Evolving Landscape: The Impact of AI on Digital Marketing and PPC Ads i ... — Blog

Navigating the Evolving Landscape: The Impact of AI on Digital Marketing and PPC Ads i ...

17/05/2024

What lessons can marketers learn from this year's Super Bowl? — Blog

What lessons can marketers learn from this year's Super Bowl?

16/02/2024

Top marketing trends for 2024 — Blog

Top marketing trends for 2024

05/01/2024

The power of B Corp Certification for sustainable marketing success — Blog

The power of B Corp Certification for sustainable marketing success

21/10/2022

Why hiring marketing apprentices is good for business — Blog

Why hiring marketing apprentices is good for business

19/08/2022

How is Virtual Reality changing the way we do business? — Blog

How is Virtual Reality changing the way we do business?

07/06/2022

Marketers must innovate to stay relevant in an age of infinite change — Blog

Marketers must innovate to stay relevant in an age of infinite change

15/10/2021

Three ways to improve your daily creative thinking — Blog

Three ways to improve your daily creative thinking

04/08/2021

Where to focus your learning in 2021 — Blog

Where to focus your learning in 2021

04/01/2021

Consumers still need a world beyond online — Blog

Consumers still need a world beyond online

23/10/2020

How to build a virtual professional network — Blog

How to build a virtual professional network

25/09/2020

How effective is nostalgia marketing? — Blog

How effective is nostalgia marketing?

11/09/2020

How marketers can do more with less — Blog

How marketers can do more with less

25/08/2020

Blog

Premier League return gives brands a sporting chance in lockdown

19/06/2020

Restarting business: How to wake from the lockdown sleep — Blog

Restarting business: How to wake from the lockdown sleep

01/05/2020

Why brands are returning to the high street — Blog

Why brands are returning to the high street

24/10/2019

Catalyst (15 articles)

Catalyst issue 4 | 2024: Fashion's second act — Catalyst

Catalyst issue 4 | 2024: Fashion's second act

24/10/2024

Innovation Nation: Help marketers and customers get over the shock of the new — Catalyst

Innovation Nation: Help marketers and customers get over the shock of the new

13/09/2023

Catalyst issue 2 | 2023: Off the bandwagon — Catalyst

Catalyst issue 2 | 2023: Off the bandwagon

24/04/2023

Catalyst issue 1 | 2023: Deep immersion — Catalyst

Catalyst issue 1 | 2023: Deep immersion

30/01/2023

Catalyst issue 2 | 2022: Follow my leader — Catalyst

Catalyst issue 2 | 2022: Follow my leader

19/04/2022

Catalyst issue 1 | 2022: Into the metaverse — Catalyst

Catalyst issue 1 | 2022: Into the metaverse

24/01/2022

Catalyst issue 3 | 2021: Taking the temperature — Catalyst

Catalyst issue 3 | 2021: Taking the temperature

19/07/2021

Catalyst issue 2 | 2021: Review, renew, refresh — Catalyst

Catalyst issue 2 | 2021: Review, renew, refresh

19/04/2021

Catalyst issue 3 | 2020: Taking care of business — Catalyst

Catalyst issue 3 | 2020: Taking care of business

17/07/2020

Catalyst issue 2 | 2020: Fresh faces — Catalyst

Catalyst issue 2 | 2020: Fresh faces

16/04/2020

Catalyst issue 1 | 2020: Learnings, big and small — Catalyst

Catalyst issue 1 | 2020: Learnings, big and small

17/01/2020

Catalyst issue 4 | 2019: Challenging assumptions — Catalyst

Catalyst issue 4 | 2019: Challenging assumptions

14/10/2019

Catalyst issue 3 | 2019: Out of the ordinary — Catalyst

Catalyst issue 3 | 2019: Out of the ordinary

19/07/2019

Catalyst issue 2 | 2019: The uncertainty principle — Catalyst

Catalyst issue 2 | 2019: The uncertainty principle

17/04/2019

Catalyst issue 1 | 2019: Renew, reset, re-evaluate — Catalyst

Catalyst issue 1 | 2019: Renew, reset, re-evaluate

21/01/2019

Editorial (40 articles)

Sri Lanka’s digital leap: A nation on the brink of digital transformation — Editorial

Sri Lanka’s digital leap: A nation on the brink of digital transformation

14/04/2025

The freedom to fail — Editorial

The freedom to fail

22/11/2024

Gaming: the new premium marketing frontier? — Editorial

Gaming: the new premium marketing frontier?

20/09/2024

AI Content Creation: Balancing innovation and authenticity — Editorial

AI Content Creation: Balancing innovation and authenticity

16/08/2024

How to get better outputs from generative AI — Editorial

How to get better outputs from generative AI

06/10/2023

Editorial

From brain waves to brand success: How neuroscience can elevate your marketing

18/08/2023

How will AI change the future of content marketing? — Editorial

How will AI change the future of content marketing?

21/04/2023

What does the rise of spin-off marketing roles mean for mainstream marketers? — Editorial

What does the rise of spin-off marketing roles mean for mainstream marketers?

26/08/2022

Charging for online returns: A turning point for retailers? — Editorial

Charging for online returns: A turning point for retailers?

15/07/2022

Marketing’s vision for the circular economy — Editorial

Marketing’s vision for the circular economy

24/06/2022

Unmissable moments: Highlights from CIM's Sustainability Summit — Editorial

Unmissable moments: Highlights from CIM's Sustainability Summit

22/04/2022

Tips on managing a four-day work week from marketers doing it — Editorial

Tips on managing a four-day work week from marketers doing it

01/04/2022

How The Body Shop benefitted from social listening — Editorial

How The Body Shop benefitted from social listening

12/11/2021

Is “head of remote” a marketer’s next career choice? — Editorial

Is “head of remote” a marketer’s next career choice?

27/08/2021

The marketers making job sharing work — Editorial

The marketers making job sharing work

23/07/2021

Editorial

Zoom aims to build brand post-pandemic beyond just video calling

02/07/2021

The ‘ordinary’ influencers generating extraordinary results — Editorial

The ‘ordinary’ influencers generating extraordinary results

25/06/2021

Marketing post-Covid: A land of opportunities — Editorial

Marketing post-Covid: A land of opportunities

23/06/2021

Report: The future of marketing and customer experience — Editorial

Report: The future of marketing and customer experience

07/06/2021

Who’s in your ‘personal boardroom’? — Editorial

Who’s in your ‘personal boardroom’?

14/05/2021

Making the most of remote onboarding for gutsy marketing graduates — Editorial

Making the most of remote onboarding for gutsy marketing graduates

16/04/2021

The B2B brands breaking through on TikTok — Editorial

The B2B brands breaking through on TikTok

01/04/2021

Marketing must-reads for spring 2021 — Editorial

Marketing must-reads for spring 2021

23/03/2021

Editorial

The rise of the 'titan' brand

12/03/2021

Zurich sets the standard for post-pandemic employer branding — Editorial

Zurich sets the standard for post-pandemic employer branding

26/02/2021

How to make TikTok worth your time — Editorial

How to make TikTok worth your time

04/02/2021

Editorial

Inside the world of hype-brand partnerships

28/01/2021

The rise, fall and stuttering of e-commerce in Africa — Editorial

The rise, fall and stuttering of e-commerce in Africa

14/01/2021

How sleep-fatigued consumers are shaking up the wellbeing market — Editorial

How sleep-fatigued consumers are shaking up the wellbeing market

08/01/2021

Is ‘carbon neutral’ the new ‘meat-free’? — Editorial

Is ‘carbon neutral’ the new ‘meat-free’?

16/12/2020

Why India is all ears for radio — Editorial

Why India is all ears for radio

09/11/2020

Couture from the Congo: Meet the original Sub-Saharan African ‘influencers’ — Editorial

Couture from the Congo: Meet the original Sub-Saharan African ‘influencers’

29/10/2020

Editorial

Brand reputation number one marketing priority post-lockdown

18/09/2020

Report: An ethical guide to artificial intelligence — Editorial

Report: An ethical guide to artificial intelligence

03/09/2020

Managing your return to work: The future of working flexibly — Editorial

Managing your return to work: The future of working flexibly

27/08/2020

Seven steps to a better marketing mindset — Editorial

Seven steps to a better marketing mindset

24/08/2020

Finding learning in unexpected places: Part five — Editorial

Finding learning in unexpected places: Part five

03/08/2020

Marketing must-reads: the e-books edition — Editorial

Marketing must-reads: the e-books edition

07/05/2020

How brands are embedding social distancing into their marketing — Editorial

How brands are embedding social distancing into their marketing

21/04/2020

Campaigns that changed the marketing world — Editorial

Campaigns that changed the marketing world

13/08/2018

Podcast (31 articles)

Episode 106: Catalyst Preview: Marketing’s professionalism problem — podcast

Episode 106: Catalyst Preview: Marketing’s professionalism problem

17/04/2025

Episode 86: Using LinkedIn to unlock the creative potential of B2B — podcast

Episode 86: Using LinkedIn to unlock the creative potential of B2B

23/11/2023

Episode 85: Formula E and the race towards a more sustainable sporting future — podcast

Episode 85: Formula E and the race towards a more sustainable sporting future

09/11/2023

podcast

Episode 75: How to destroy your brand

30/03/2023

Episode 73: When change becomes opportunity (1) — podcast

Episode 73: When change becomes opportunity (1)

16/02/2023

Episode 72: Increase impact with immersion — podcast

Episode 72: Increase impact with immersion

02/02/2023

Episode 70: Let's get digital — podcast

Episode 70: Let's get digital

08/12/2022

CIM Marketing Podcast - Episode 64: Is customer-led marketing the key to innovation? — podcast

CIM Marketing Podcast - Episode 64: Is customer-led marketing the key to innovation?

15/09/2022

CIM Marketing Podcast - Episode 63: Best of series three — podcast

CIM Marketing Podcast - Episode 63: Best of series three

18/08/2022

CIM Marketing Podcast - Episode 58: Step into marketing's extended reality — podcast

CIM Marketing Podcast - Episode 58: Step into marketing's extended reality

26/05/2022

CIM Marketing Podcast - Episode 56: How taking risks can unlock your potential — podcast

CIM Marketing Podcast - Episode 56: How taking risks can unlock your potential

28/04/2022

CIM Marketing Podcast - Episode 52: Mastering the ever-changing remit of marketing — podcast

CIM Marketing Podcast - Episode 52: Mastering the ever-changing remit of marketing

03/03/2022

CIM Marketing Podcast - Episode 50: Embrace the pace of change — podcast

CIM Marketing Podcast - Episode 50: Embrace the pace of change

03/02/2022

CIM Marketing Podcast - Episode 46: Are we facing a soft skills crisis? — podcast

CIM Marketing Podcast - Episode 46: Are we facing a soft skills crisis?

11/11/2021

CIM Marketing Podcast - Episode 43: Is Instagram the new CV? — podcast

CIM Marketing Podcast - Episode 43: Is Instagram the new CV?

30/09/2021

podcast

CIM Marketing Podcast - Episode 41: Supercharge your brand with social-first thinking

02/09/2021

CIM Marketing Podcast - Episode 40: Your next marketing move — podcast

CIM Marketing Podcast - Episode 40: Your next marketing move

22/07/2021

CIM Marketing Podcast - Episode 36: Why video is a key marketing tool — podcast

CIM Marketing Podcast - Episode 36: Why video is a key marketing tool

27/05/2021

CIM Marketing Podcast - Episode 33: The craft of customer-centricity — podcast

CIM Marketing Podcast - Episode 33: The craft of customer-centricity

15/04/2021

CIM Marketing Podcast - Episode 32: The digital dilemma: In-depth knowledge vs integration — podcast

CIM Marketing Podcast - Episode 32: The digital dilemma: In-depth knowledge vs integration

01/04/2021

podcast

CIM Marketing Podcast - Episode 29: What's next for Brand USA?

18/02/2021

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok — podcast

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok

04/02/2021

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity — podcast

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity

21/01/2021

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising — podcast

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising

03/12/2020

CIM Marketing Podcast - Episode 23: The magic of making mistakes — podcast

CIM Marketing Podcast - Episode 23: The magic of making mistakes

22/10/2020

CIM Marketing Podcast - Episode 17: Marketing the great unlock — podcast

CIM Marketing Podcast - Episode 17: Marketing the great unlock

25/06/2020

CIM Marketing Podcast - Episode 14: Marketing at warp speed — podcast

CIM Marketing Podcast - Episode 14: Marketing at warp speed

06/05/2020

CIM Marketing Podcast - Episode 13: How to scale in strife — podcast

CIM Marketing Podcast - Episode 13: How to scale in strife

16/04/2020

CIM Marketing Podcast - Episode 10: Inside the world of influencer marketing — podcast

CIM Marketing Podcast - Episode 10: Inside the world of influencer marketing

20/02/2020

podcast

CIM Marketing Podcast - Episode 5: Bottling the essence of a brand

14/11/2019

CIM Marketing Podcast - Episode 1: England's golden summer of sport — podcast

CIM Marketing Podcast - Episode 1: England's golden summer of sport

19/09/2019

Quick Read (9 articles)

Supporting the ‘fatty food law’ is marketing’s most surprising stance yet — Quick Read

Supporting the ‘fatty food law’ is marketing’s most surprising stance yet

09/07/2021

How freelancers can be a marketer’s secret weapon — Quick Read

How freelancers can be a marketer’s secret weapon

12/02/2021

Video game marketing: Gimmick or goldmine? — Quick Read

Video game marketing: Gimmick or goldmine?

30/10/2020

Burger King's controversial Twitch tactics cause backlash — Quick Read

Burger King's controversial Twitch tactics cause backlash

25/08/2020

Can Instagram Reels topple TikTok? — Quick Read

Can Instagram Reels topple TikTok?

14/08/2020

Quick Read

The most inspiring brand innovations during lockdown

28/07/2020

Quick Read

The most impactful ads emerging from brand recovery

05/06/2020

Starling Bank makes good use of its airtime — Quick Read

Starling Bank makes good use of its airtime

18/10/2019

Every Mind Matters campaign launches with prime time TV takeover — Quick Read

Every Mind Matters campaign launches with prime time TV takeover

10/10/2019

Webinar (14 articles)

webinar

Member Exclusive: Leveraging distinctive brand assets in Christmas ad campaigns

26/11/2024

Member Exclusive: Generative AI marketing tools - the new competitive advantage — webinar

Member Exclusive: Generative AI marketing tools - the new competitive advantage

26/09/2024

Member Exclusive: Web and digital copywriting - Human vs machine — webinar

Member Exclusive: Web and digital copywriting - Human vs machine

21/03/2024

Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour — webinar

Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour

25/01/2024

Member Exclusive: Elevate your marketing by utilising generative AI and language models — webinar

Member Exclusive: Elevate your marketing by utilising generative AI and language models

22/11/2023

Member Exclusive: How to effectively lead your team through change — webinar

Member Exclusive: How to effectively lead your team through change

16/03/2022

Member Exclusive: Take control of your marketing career and development in 2022 — webinar

Member Exclusive: Take control of your marketing career and development in 2022

25/01/2022

Green Claims Code: What you need to know — webinar

Green Claims Code: What you need to know

11/01/2022

Member Exclusive: Empower your team to create compelling in-house video content — webinar

Member Exclusive: Empower your team to create compelling in-house video content

01/12/2021

Member Exclusive: How will the death of third-party cookies affect your marketing? — webinar

Member Exclusive: How will the death of third-party cookies affect your marketing?

23/09/2021

Member Exclusive: How to create the ultimate user experience — webinar

Member Exclusive: How to create the ultimate user experience

22/07/2021

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC® — webinar

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC®

19/05/2021

Qualifications: Five actions to stay ahead in digital marketing — webinar

Qualifications: Five actions to stay ahead in digital marketing

01/03/2018

Practical Insights: Latest trends in digital marketing — webinar

Practical Insights: Latest trends in digital marketing

06/02/2018

›