CIM Marketing Podcast - Episode 32: The digital dilemma: In-depth knowledge vs integration
- 01 April 2021
A deep dive into what makes a digital marketer today
This podcast will:
- Debate whether digital marketing should be treated as a specialist discipline
- Examine the case for digital centres of excellence in marketing
- Ask whether the t-shaped skills model is still relevant in today’s digitised sector
About the guest:
Dr Dave Chaffey is co-founder of Smart Insights, an online marketing skills development platform with customers in more than 120 countries. His co-authored books include Digital Marketing: Strategy, Implementation and Practice, Digital Marketing Excellence and Digital Business and E-Commerce Management.
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