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Showing 10 courses for "marketing essentials"
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B2B Marketing Principles
The core concepts and principles of B2B marketing.
The core fundamentals of marketing: concepts, models, practices and techniques.
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
Marketing Metrics Principles
Identify the key metrics to assess the efficiency and effectiveness of your marketing activities.
How to deliver lawful and ethical marketing programs.
Search Engine Marketing (SEM) Principles
How to plan SEO and PPC campaigns.
Social Media Principles
Develop the skills to use social channels more effectively and increase customer engagement.
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
This online course provides a comprehensive overview of the marketing planning process, from situation analysis, objective setting, communications planning through to budgeting and evaluation.