15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.
Courses
Principles
Intermediate
Virtual
B2B Digital Marketing Strategy and Techniques
How to align your B2B digital marketing strategy with business and sales objectives.
Virtual
Behavioural Economics
Increase marketing effectiveness by changing behaviour.
Virtual
Social Media Planning
The key steps to create an effective and actionable Social Media Marketing Plan.
Virtual
Introduction to Strategic Marketing
How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
Virtual
International Marketing
The latest approaches and frameworks in international marketing and the international marketing mix.
Virtual
How to Write a Marketing Plan
A practical guide to developing a marketing plan.
Virtual
Account-Based Marketing (ABM)
How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
Virtual
New
SME Marketing Fundamentals (Evening Course)
How to create a SME marketing strategy and plan in 6 weekly 90-minute evening sessions.
Online
Planning and Optimising Marketing Campaigns
This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
Advanced
Virtual
Strategic Brand Management
An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
Virtual
B2B Marketing Strategy and Planning
Develop a B2B marketing strategy to better acquire, engage and retain customers.
Virtual
Digital Marketing Strategy Masterclass
How to develop your digital marketing strategy and implement advanced digital channel techniques.
Virtual
Social Media Strategy Masterclass
How to develop a highly effective social media marketing strategy.
Virtual
Strategic Marketing Masterclass
The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
Virtual
Using Customer Insight to Drive Marketing Strategy
How to leverage and optimise your existing customer/consumer insight process.
Virtual
Strategic Leadership for Marketers
Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
Virtual
Strategic Marketing Planning for 2022
How to future-proof your marketing strategy and planning process (in post-pandemic contexts).
Virtual
Your First 100 Days
Your first 100 days in a senior leadership role.
Virtual
New
International Marketing Strategy
How to develop your International Marketing Strategy and export plan.
Virtual
New
Marketing Attribution Masterclass
Gain in-depth insight into what cross-channel marketing attribution is and how it helps improve campaign performance.
Virtual
New
Sustainable Marketing Strategy
Develop your Strategic Sustainable Marketing Framework and KPIs.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.