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Courses

Showing 34 courses for "strategy and planning"

Principles

Intermediate

Virtual
In-Person

Introduction to Strategic Marketing

How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
Virtual

Marketing Communications Planning

How to use a proven, simple six-stage approach to integrated marketing communications planning
Virtual

B2B Digital Marketing Strategy and Techniques

How to align your B2B digital marketing strategy with business and sales objectives.
Virtual

Behavioural Economics

Increase marketing effectiveness by changing behaviour.
Virtual

International Marketing

The latest approaches and frameworks in international marketing and the international marketing mix.
Virtual

How to Write a Marketing Plan

A practical guide to developing a marketing plan.
Virtual

Account-Based Marketing (ABM)

How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
Virtual
New

Event Marketing

How to build an event marketing strategy and action plan.
Online

Planning and Optimising Marketing Campaigns

This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
Virtual
New

The CIM Marketing Programme

The definitive guide to marketing
New
In-Person

How to Create a Credible Business Case

How to construct, present and justify your business case to gain buy-in.
Virtual
New

Partnership Marketing

How to identify, create and manage marketing partnerships
Online
New

Marketing – The Complete Guide

This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.

Advanced

Virtual

Strategic Brand Management

An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
Virtual

Digital Marketing Strategy Masterclass

How to develop your digital marketing strategy and implement advanced digital channel techniques.
Virtual

B2B Marketing Strategy and Planning

Develop a B2B marketing strategy to better acquire, engage and retain customers.
Virtual
New

Sponsorship Masterclass for Marketers

How to develop an effective sponsorship strategy.
Virtual

Using Customer Insight to Drive Marketing Strategy

How to leverage and optimise your existing customer/consumer insight process.
Virtual

Strategic Marketing Masterclass

The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
Virtual

Social Media Strategy Masterclass

How to develop a highly effective social media marketing strategy.
Virtual

Strategic Leadership for Marketers

Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
Virtual

Strategic Marketing Planning for 2024

Building marketing strategy and plans through challenging times
Virtual
New

Marketing Change Management

Navigate and lead successful marketing change by leveraging digital trends, stakeholder engagement, and strategic insights.
Virtual

The New Marketing Director

A guide for your first 100 days in a new leadership role.
Virtual
New

The Whole Marketer Leadership Masterclass

A masterclass with the author of The Whole Marketer to develop your leadership style.
Virtual
New

International Marketing Strategy

How to develop your International Marketing Strategy and export plan.
Virtual
New

Marketing Attribution Masterclass

Gain in-depth insight into what cross-channel marketing attribution is and how it helps improve campaign performance.
Virtual
New

Sustainable Marketing Strategy

Develop your Strategic Sustainable Marketing Framework rethinking meaningful KPIs.
Virtual
New

Neuromarketing Masterclass

Understand the way your customer’s brain works.
Virtual
New

ABM Masterclass

Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.