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    Showing 29 courses for "strategy and planning"

    Courses

    Principles

    Intermediate

    Virtual
    In-Person

    Introduction to Strategic Marketing

    How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
    Virtual

    Marketing Communications Planning

    How to use a proven, simple six-stage approach to integrated marketing communications planning.
    Virtual

    B2B Digital Marketing Strategy and Techniques

    How to align your B2B digital marketing strategy with business and sales objectives.
    Virtual

    Behavioural Economics

    Increase marketing effectiveness by changing behaviour.
    Virtual

    International Marketing

    Strategies for effective international marketing and expansion into global markets.
    Virtual

    Account-Based Marketing (ABM)

    How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
    Virtual

    Event Marketing

    How to build an event marketing strategy and action plan.
    Online

    Planning and Optimising Marketing Campaigns

    This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
    Virtual

    The CIM Marketing Programme

    The definitive guide that covers the key principles of marketing.
    Virtual

    Partnership Marketing

    How to identify, create and manage marketing partnerships.
    Online

    Marketing - The Complete Guide

    This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.

    Advanced

    Virtual

    Strategic Brand Management

    An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
    Virtual

    Digital Marketing Strategy Masterclass

    How to develop your digital marketing strategy and implement advanced digital channel techniques.
    Virtual

    B2B Marketing Strategy and Planning

    Develop a B2B marketing strategy to better acquire, engage and retain customers.
    Virtual

    Sponsorship Masterclass for Marketers

    How to develop an effective sponsorship strategy.
    Virtual

    Using Customer Insight to Drive Marketing Strategy

    How to leverage and optimise your existing customer/consumer insight process.
    Virtual

    Strategic Marketing Masterclass

    The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
    Virtual

    Social Media Strategy Masterclass

    How to develop a highly effective social media marketing strategy.
    Virtual

    Strategic Leadership for Marketers

    Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
    Virtual

    The New Marketing Director

    A guide for your first 100 days in a new leadership role.
    Virtual

    The Whole Marketer Leadership Masterclass

    Developing and embedding your authentic leadership style.
    Virtual

    Marketing Attribution Masterclass

    Gain in-depth insight into what cross-channel marketing attribution is and how it helps improve campaign performance.
    Virtual

    Sustainable Marketing Strategy

    Develop your Strategic Sustainable Marketing Framework rethinking meaningful KPIs.
    Virtual

    Neuromarketing Masterclass

    Understand the way your customer’s brain works.
    Virtual

    ABM Masterclass

    Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.