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Showing 10 courses for "marketing communications"
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Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
How to maximise your organisation's performance by setting up an effective internal communications system.
Marketing Metrics Principles
Identify the key metrics to assess the efficiency and effectiveness of your marketing activities
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
Create a business case and strategy for using events more effectively
Marketing for NFP and the Public Sector
How to apply marketing concepts and processes to organisations operating in the not-for-profit (NFP) and public sector
Public Relations: Effective PR Management
How to create the PR plan, appoint an agency, respond to press enquiries and evaluate success.
Managing Marketing Communications
Marketing communications are more cost-effective if they are integrated and properly managed.
How to develop and deliver compliant marketing and digital marketing campaigns
B2B Marketing Communications
Build effective B2B lead prospecting, sales generation and relationship building campaigns