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Showing 15 courses for "marketing communications"
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B2B Marketing Principles
The core concepts and principles of B2B marketing.
The core fundamentals of marketing: concepts, models, practices and techniques.
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
Marketing Metrics Principles
Identify the key metrics to assess the efficiency and effectiveness of your marketing activities.
How to deliver lawful and ethical marketing programs.
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
This online course provides a comprehensive overview of the marketing planning process, from situation analysis, objective setting, communications planning through to budgeting and evaluation.
Create a business case and strategy for using events more effectively.
Integrated Marketing Communications (IMC) Planning
How to use a proven, simple, six-stage approach to IMC planning.
How to deliver a powerful Internal Communications strategy and plan.
Marketing Communications in Practice
Develop a strategic approach to planning and implementing integrated marketing communications.
Measuring Marketing Performance
Develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities.
How to develop and deliver compliant marketing and digital marketing campaigns.
Data & Marketing Analytics
How to use analytics to improve marketing effectiveness and maximise your ROMI (Return on Marketing Investment).
B2B Marketing Communications
Build effective B2B lead prospecting, sales generation and relationship building campaigns.