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Showing 15 courses for "marketing communications"
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B2B Marketing Principles
The core concepts and principles of B2B marketing.
The core fundamentals of marketing: concepts, models, practices and techniques.
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
Marketing Metrics Principles
Identify the key metrics to assess the efficiency and effectiveness of your marketing activities
How to deliver lawful and ethical marketing programs
How to maximise your organisation's performance by setting up an effective internal communications system.
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
Create a business case and strategy for using events more effectively
Integrated Marketing Communications (IMC) Planning
How to use a proven, simple, six-stage approach to IMC planning
Marketing Communications in Practice
Develop a strategic approach to planning and implementing integrated marketing communications.
Measuring Marketing Performance
Develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities
How to develop and deliver compliant marketing and digital marketing campaigns
B2B Marketing Communications
Build effective B2B lead prospecting, sales generation and relationship building campaigns
Marketing for NFP and the Public Sector
How to apply marketing concepts and processes to organisations operating in the not-for-profit (NFP) and public sector
Public Relations: Effective PR Management
How to create the PR plan, appoint an agency, respond to press enquiries and evaluate success.