Online and virtual delivery courses are now available.
Showing 84 courses for "f2f"
Sorry, there are currently no courses available for your search criteria. Please search again or browse another a course specialism
Principles of Great Copywriting
The fundamentals of relevant and persuasive copywriting.
Digital Content Marketing Principles
Develop an effective and engaging digital content marketing programme.
Email Marketing Principles
A practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.
The core fundamentals of marketing: concepts, models, practices and techniques.
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
Product Management Principles
The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation
Search Engine Marketing (SEM) Principles
How to plan SEO and PPC campaigns
Social Media Principles
Develop the skills to use social channels more effectively and increase customer engagement.
Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
Brand Marketing Principles
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
Manage and grow a powerful identity system that clarifies your brand’s strategy.
Project Management Principles
How to define a project plan, prioritise all the tasks and manage risks.
Develop your proofreading and copy-editing skills for both digital and print media.
B2B Digital Marketing Principles
How to plan and implement B2B digital marketing campaigns
B2B Marketing Principles
The core concepts and principles of B2B marketing.
How to maximise your organisation's performance by setting up an effective internal communications system.
Marketing Metrics Principles
Identify the key metrics to assess the efficiency and effectiveness of your marketing activities
How to deliver lawful and ethical marketing programs
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
How to become a confident, compelling and influential presenter
Managing The Brand
Best practice in brand management; from defining the brand to brand plan and marketing activation
Leadership Skills for New Managers
Discover the critical skills and confidence to become an effective leader.
How to develop the right sponsorship proposition
Digital Marketing in Practice
The CIM complete guide to digital marketing best practice, techniques and tools.
Google Analytics made simple.
Product Innovation (NPD)
New Product Development and the Innovation Process
Business Negotiation Skills
How to get the best results using a persuasive, but still collaborative, negotiation style
Search Engine Optimisation (SEO)
How to maximise your SEO to increase Google SEO traffic and drive more customers
PPC Google Ads
How to plan and optimise your PPC Google Ads campaigns
Social Media Campaign Planning
The key steps to create an effective and actionable Social Media Marketing Plan.
How to create a one-page Strategy Statement that identifies your strategic priorities and actions
Marketing Strategy in Practice
The CIM complete guide to creating a Strategic Marketing Plan
Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
Digital Copywriting for Social & Content
How to write digital content for social media: Facebook, Twitter, Instagram and LinkedIn.
Develop the strategic vision, practical skills and confidence to create solid content-led programmes.
B2B Copy and Content Writing
How to develop an effective writing style for B2B
Digital Copywriting for Emails & Website Content
Create responsive and engaging email and website copy
Create outstanding brand experiences through the evaluation of each touchpoint in the customer journey.
Agency Briefing and Management
Guidelines and practical tips on how agency management and briefing.
Create a business case and strategy for using events more effectively
Copywriting for PR
How to write newsworthy press releases and engaging employee communications
Integrated Digital Marketing Campaign Planning
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
Marketing for NFP and the Public Sector
How to apply marketing concepts and processes to organisations operating in the not-for-profit (NFP) and public sector
Public Relations: Effective PR Management
How to create the PR plan, appoint an agency, respond to press enquiries and evaluate success.
Storytelling for Persuasive Presentations
Create presentations that are more effective, compelling, insightful and actionable.
Managing Marketing Communications
Marketing communications are more cost-effective if they are integrated and properly managed.
Measuring Marketing Performance
Develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities
Profitable Product Management
A career developing programme for product manager combining marketing, financial and people skills.
B2B Product Management
How to manage your product portfolio and construct a B2B product marketing plan
Powerful Value Propositions
How to construct value propositions that are focused on measurable customer outcomes/benefits
How to develop and deliver compliant marketing and digital marketing campaigns
How to design and manage market research projects
Increase marketing effectiveness by changing behaviour.
How to Develop Your Key Accounts
Essential strategies for winning and growing key accounts
Sales and Business Development Skills
Build your pipeline with quality leads which convert into high paying clients
Sales in Practice
How to develop a successful career in sales
Managing the Sales Team
How to motivate and manage professional sales teams
Key Account Management
Maximise your key customer's potential through a strategic, relationship-based account management process.
B2B Social Media Campaign Planning
Use social channels more effectively in B2B to increase engagement and deliver better results.
The Strategic Marketing Masterclass
Delivering organisational success by putting the customer at the heart of planning.
How to write more effective and inspiring creative briefs.
Leadership Skills in Marketing Capability and Competencies
Assess the marketing capabilities and competencies within your organisation.
Brand Performance & Analytics
Use metrics and KPI measures to better manage brand marketing resources, choices and investment plans.
Data & Marketing Analytics
How to use analytics to improve marketing effectiveness and maximise your ROMI (Return on Marketing Investment)
B2B Marketing Communications
Build effective B2B lead prospecting, sales generation and relationship building campaigns
How to create an export plan and international marketing plan
Strategic Brand Management
An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
Project & Team Management
How to set-up, direct and tactically control marketing projects that produce results
Create a Content Marketing Strategy that aligns with business goals and drives customer engagement
How to write brilliantly effective copy, every day.
B2B Marketing Strategy
Develop a B2B marketing strategy to better acquire, engage and retain customers
Customer Experience Management
How to create a develop a customer experience strategy and how to align it with business strategy
Digital Marketing Strategy Masterclass
How to develop your digital marketing strategy and implement advanced digital channel techniques
B2B Digital Marketing Strategy
How to align your B2B digital marketing strategy with business and sales objectives
E-CRM Strategy and Implementation
Plan, build and execute an effective E-CRM programme
Social Media Strategy
Develop a social media game plan that positions you clearly, raises your profile, attracts the right audience, and delivers concrete results
Google Analytics Masterclass
How to get more powerful reporting from Google Analytics, Attribution and Tag Manager
Advanced selling techniques to win more sales and build long-term profitable relationships
How to effectively implement an organisation's strategy to deliver successful outcomes.
Using Insights to Drive Strategy
How to apply insights throughout the strategic planning process.
International Brand Strategy
How to develop a successful global brand strategy
Learn about developing an email strategy in an increasingly automated channel to maximise email ROI for your business
Strategic Leadership for Marketers
Understand the nature of effective strategic leadership and the relevance of a marketing perspective
Partnership & Channel Marketing Strategies
Build powerful channel & alliance partnerships to deliver new income streams.