Showing 16 courses for "copywriting and content"



Agency Briefing and Management

Guidelines and practical tips on how agency management and briefing.

Developing Compelling Customer Value Propositions

Build significant demand for your products and services by creating 'compelling value propositions'.

Brand Storytelling

Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.

Brief Encounters: Briefing and Evaluating Creative Work

How to write more effective and inspiring creative briefs.

Digital Copywriting for Social & Content

How to write digital copy and content for Facebook, Twitter, Instagram and LinkedIn.

Content Marketing

Develop the strategic vision, practical skills and confidence to create solid content-led programmes.

Copywriting Practice

Work on real-world writing exercises in a supportive environment, while receiving useful insights, inspiration and constructive critique.

B2B Copy and Content Writing

How to develop an effective writing style for B2B

Digital Copywriting and Content for Email & Websites

Create responsive and engaging copy and content for Email and Websites

Value Proposition Canvas

How to use the visual tool Value Proposition Canvas to improve your marketing strategy


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