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Blog (29 articles)

Thriving in marketing: Holistic strategies for career growth in 2025 — Blog

Thriving in marketing: Holistic strategies for career growth in 2025

16/01/2025

Unleashing your potential: The power of The Pitch — Blog

Unleashing your potential: The power of The Pitch

15/11/2024

Blog

The six secrets of a brand strategy

17/11/2023

AI: All the content, none of the experience — Blog

AI: All the content, none of the experience

13/10/2023

How you can achieve pitch perfection — Blog

How you can achieve pitch perfection

18/11/2022

How to refresh your CV throughout your marketing career — Blog

How to refresh your CV throughout your marketing career

04/11/2022

Nine SEO tips for small businesses to increase website traffic — Blog

Nine SEO tips for small businesses to increase website traffic

14/10/2022

Five stages of your customers' buying journey — Blog

Five stages of your customers' buying journey

01/09/2022

The value of marketing training today — Blog

The value of marketing training today

12/07/2022

How to prepare for a career change — Blog

How to prepare for a career change

10/06/2022

Marketing must-reads: Kickstart your marketing career — Blog

Marketing must-reads: Kickstart your marketing career

08/04/2022

Routes into marketing: Is university right for you? — Blog

Routes into marketing: Is university right for you?

18/03/2022

What makes an effective B2B marketing partnership? — Blog

What makes an effective B2B marketing partnership?

04/02/2022

Your first marketing role: Marketing translator — Blog

Your first marketing role: Marketing translator

21/01/2022

Your first marketing role: Expectations vs reality — Blog

Your first marketing role: Expectations vs reality

19/11/2021

CIM Virtual Work Experience: The first step in my journey to marketing apprentice — Blog

CIM Virtual Work Experience: The first step in my journey to marketing apprentice

29/09/2021

Three ways to improve your daily creative thinking — Blog

Three ways to improve your daily creative thinking

04/08/2021

Your most common mentoring questions, answered — Blog

Your most common mentoring questions, answered

16/07/2021

How has the coronavirus pandemic impacted marketing? — Blog

How has the coronavirus pandemic impacted marketing?

23/04/2021

Blog

How payment systems became your biggest brand asset

19/02/2021

Lessons from 2020 must endure for New Year success — Blog

Lessons from 2020 must endure for New Year success

04/12/2020

How to build a virtual professional network — Blog

How to build a virtual professional network

25/09/2020

How marketers can do more with less — Blog

How marketers can do more with less

25/08/2020

Can marketers prepare for uncertain months ahead? — Blog

Can marketers prepare for uncertain months ahead?

24/07/2020

Is the CMO role dying out? — Blog

Is the CMO role dying out?

26/06/2020

Why the gender gap is still too wide — Blog

Why the gender gap is still too wide

06/03/2020

Hit the New Year reset button for a career reboot — Blog

Hit the New Year reset button for a career reboot

02/01/2020

Digital disruption for marketers in the Middle East — Blog

Digital disruption for marketers in the Middle East

22/11/2019

How Greta Thunberg got the world talking — Blog

How Greta Thunberg got the world talking

23/08/2019

Catalyst (6 articles)

Catalyst issue 4 | 2020: Listen, then speak — Catalyst

Catalyst issue 4 | 2020: Listen, then speak

19/10/2020

Catalyst issue 1 | 2020: Learnings, big and small — Catalyst

Catalyst issue 1 | 2020: Learnings, big and small

17/01/2020

Catalyst issue 4 | 2019: Challenging assumptions — Catalyst

Catalyst issue 4 | 2019: Challenging assumptions

14/10/2019

Catalyst issue 3 | 2019: Out of the ordinary — Catalyst

Catalyst issue 3 | 2019: Out of the ordinary

19/07/2019

Catalyst issue 2 | 2019: The uncertainty principle — Catalyst

Catalyst issue 2 | 2019: The uncertainty principle

17/04/2019

Catalyst issue 1 | 2019: Renew, reset, re-evaluate — Catalyst

Catalyst issue 1 | 2019: Renew, reset, re-evaluate

21/01/2019

Editorial (65 articles)

Can AI make us better marketers? — Editorial

Can AI make us better marketers?

03/02/2025

Why a marketer's best investment should be in themselves — Editorial

Why a marketer's best investment should be in themselves

20/10/2023

How to get better outputs from generative AI — Editorial

How to get better outputs from generative AI

06/10/2023

How will The Pitch help you land your first professional role? — Editorial

How will The Pitch help you land your first professional role?

22/09/2023

Do you know who your online competitors are? Here's how to find out — Editorial

Do you know who your online competitors are? Here's how to find out

23/06/2023

An unconventional route: Is working at a marketing agency the right career for you? — Editorial

An unconventional route: Is working at a marketing agency the right career for you?

12/05/2023

Mastering local SEO: Strategies for dominating your niche market — Editorial

Mastering local SEO: Strategies for dominating your niche market

05/05/2023

How marketers and freelancers can nurture a successful working relationship — Editorial

How marketers and freelancers can nurture a successful working relationship

31/03/2023

Five things you should know when hiring a freelance copywriter — Editorial

Five things you should know when hiring a freelance copywriter

24/03/2023

Today's top five marketing challenges — Editorial

Today's top five marketing challenges

17/02/2023

How to work with senior leadership to create top tier content — Editorial

How to work with senior leadership to create top tier content

17/06/2022

Marketing must-reads: Reading to improve your leading — Editorial

Marketing must-reads: Reading to improve your leading

20/05/2022

Tips on managing a four-day work week from marketers doing it — Editorial

Tips on managing a four-day work week from marketers doing it

01/04/2022

How marketers can benefit from online co-working — Editorial

How marketers can benefit from online co-working

23/02/2022

Why businesses are investing in CIM qualifications this year — Editorial

Why businesses are investing in CIM qualifications this year

18/02/2022

When is it OK to say ‘no’ in the workplace? — Editorial

When is it OK to say ‘no’ in the workplace?

17/12/2021

Marketing graduates: What does it take to make it? — Editorial

Marketing graduates: What does it take to make it?

26/11/2021

Why enter The Pitch 2022? — Editorial

Why enter The Pitch 2022?

28/10/2021

Is “head of remote” a marketer’s next career choice? — Editorial

Is “head of remote” a marketer’s next career choice?

27/08/2021

A day in the life: Marketing executive — Editorial

A day in the life: Marketing executive

20/08/2021

The marketers making job sharing work — Editorial

The marketers making job sharing work

23/07/2021

The biggest challenges facing digital marketers today — Editorial

The biggest challenges facing digital marketers today

14/06/2021

Want to be a marketing manager? You need these key skills — Editorial

Want to be a marketing manager? You need these key skills

11/06/2021

Seven steps to creating truly stand-out emails — Editorial

Seven steps to creating truly stand-out emails

17/05/2021

Who’s in your ‘personal boardroom’? — Editorial

Who’s in your ‘personal boardroom’?

14/05/2021

Why brands need good stories in and out of recovery — Editorial

Why brands need good stories in and out of recovery

27/04/2021

Editorial

Building your professional profile in a digital age

26/04/2021

Editorial

A day in the life: Brand marketing executive

22/04/2021

Why filmmaking is a must-have skill in the digital world — Editorial

Why filmmaking is a must-have skill in the digital world

16/04/2021

Marketing must-reads for spring 2021 — Editorial

Marketing must-reads for spring 2021

23/03/2021

A day in the life: Senior designer — Editorial

A day in the life: Senior designer

15/03/2021

Shattering seven common myths of mentoring — Editorial

Shattering seven common myths of mentoring

16/02/2021

Account-based marketing: Version 2.0 — Editorial

Account-based marketing: Version 2.0

15/02/2021

The digital skills you need to progress in marketing — Editorial

The digital skills you need to progress in marketing

22/01/2021

Deliver positive buyer experiences to propel B2B growth — Editorial

Deliver positive buyer experiences to propel B2B growth

10/12/2020

Take control of your marketing flow in times of disruption — Editorial

Take control of your marketing flow in times of disruption

30/11/2020

Marketing must-reads: Christmas gift guide 2020 — Editorial

Marketing must-reads: Christmas gift guide 2020

16/11/2020

Why it’s time to reboot the C-suite — Editorial

Why it’s time to reboot the C-suite

06/10/2020

Back to Basics: How to set SMART objectives — Editorial

Back to Basics: How to set SMART objectives

21/09/2020

Editorial

Brand reputation number one marketing priority post-lockdown

18/09/2020

Preparing for study: Level 6 Diploma in Marketing — Editorial

Preparing for study: Level 6 Diploma in Marketing

14/09/2020

Report: An ethical guide to artificial intelligence — Editorial

Report: An ethical guide to artificial intelligence

03/09/2020

How to ask your business for training — Editorial

How to ask your business for training

01/09/2020

Managing your return to work: The future of working flexibly — Editorial

Managing your return to work: The future of working flexibly

27/08/2020

Seven steps to a better marketing mindset — Editorial

Seven steps to a better marketing mindset

24/08/2020

Finding learning in unexpected places: Part five — Editorial

Finding learning in unexpected places: Part five

03/08/2020

Finding learning in unexpected places: Part four — Editorial

Finding learning in unexpected places: Part four

20/07/2020

Three ways to effective leadership — Editorial

Three ways to effective leadership

17/07/2020

Marketing must-reads for summer 2020 — Editorial

Marketing must-reads for summer 2020

13/07/2020

100 days of lockdown: Half of marketers without wellbeing support — Editorial

100 days of lockdown: Half of marketers without wellbeing support

01/07/2020

Five ways to make working from home work long-term — Editorial

Five ways to make working from home work long-term

10/06/2020

Finding learning in unexpected places: Part two — Editorial

Finding learning in unexpected places: Part two

08/06/2020

Finding learning in unexpected places: Part one — Editorial

Finding learning in unexpected places: Part one

25/05/2020

Report: Digital Skills Benchmark 2020 — Editorial

Report: Digital Skills Benchmark 2020

22/05/2020

Marketing must-reads: the e-books edition — Editorial

Marketing must-reads: the e-books edition

07/05/2020

Leadership unleashed: Uniting remote teams in a crisis — Editorial

Leadership unleashed: Uniting remote teams in a crisis

04/05/2020

What could you gain from becoming Chartered? — Editorial

What could you gain from becoming Chartered?

07/04/2020

Your guide to giving better presentations online — Editorial

Your guide to giving better presentations online

30/03/2020

Drive maximum value from online learning — Editorial

Drive maximum value from online learning

26/03/2020

Pioneering new skills in financial services — Editorial

Pioneering new skills in financial services

28/02/2020

How a new recruitment strategy could transform financial services marketing — Editorial

How a new recruitment strategy could transform financial services marketing

24/01/2020

New year, new marketing must-reads — Editorial

New year, new marketing must-reads

06/01/2020

What makes a modern marketer? — Editorial

What makes a modern marketer?

21/08/2019

What the digital skills gap means for marketers — Editorial

What the digital skills gap means for marketers

09/11/2018

The new marketing CV — Editorial

The new marketing CV

19/10/2018

Podcast (19 articles)

Episode 66: Build confidence and project your best self — podcast

Episode 66: Build confidence and project your best self

13/10/2022

CIM Marketing Podcast - Episode 56: How taking risks can unlock your potential — podcast

CIM Marketing Podcast - Episode 56: How taking risks can unlock your potential

28/04/2022

CIM Marketing Podcast - Episode 53: Make networking work for you — podcast

CIM Marketing Podcast - Episode 53: Make networking work for you

17/03/2022

CIM Marketing Podcast - Episode 48: How do your digital skills stack up? — podcast

CIM Marketing Podcast - Episode 48: How do your digital skills stack up?

09/12/2021

CIM Marketing Podcast - Episode 40: Your next marketing move — podcast

CIM Marketing Podcast - Episode 40: Your next marketing move

22/07/2021

CIM Marketing Podcast - Episode 39: Marketing’s representation crisis — podcast

CIM Marketing Podcast - Episode 39: Marketing’s representation crisis

08/07/2021

CIM Marketing Podcast - Episode 38: Books that make you a better marketer — podcast

CIM Marketing Podcast - Episode 38: Books that make you a better marketer

24/06/2021

podcast

CIM Marketing Podcast - Episode 37: Harness the power of people for your brand

10/06/2021

CIM Marketing Podcast - Episode 35: Meet the marketing mentors — podcast

CIM Marketing Podcast - Episode 35: Meet the marketing mentors

13/05/2021

CIM Marketing Podcast - Episode 30: How to change the conversation and drive change — podcast

CIM Marketing Podcast - Episode 30: How to change the conversation and drive change

04/03/2021

podcast

CIM Marketing Podcast - Episode 29: What's next for Brand USA?

18/02/2021

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity — podcast

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity

21/01/2021

CIM Marketing Podcast - Episode 24: Network your way to success — podcast

CIM Marketing Podcast - Episode 24: Network your way to success

05/11/2020

CIM Marketing Podcast - Episode 23: The magic of making mistakes — podcast

CIM Marketing Podcast - Episode 23: The magic of making mistakes

22/10/2020

CIM Marketing Podcast - Episode 22: The shifting shape of marketing teams — podcast

CIM Marketing Podcast - Episode 22: The shifting shape of marketing teams

08/10/2020

CIM Marketing Podcast - Episode 20: Office vs home – finding the perfect blend — podcast

CIM Marketing Podcast - Episode 20: Office vs home – finding the perfect blend

10/09/2020

CIM Marketing Podcast - Episode 16: The digital divide — podcast

CIM Marketing Podcast - Episode 16: The digital divide

11/06/2020

CIM Marketing Podcast - Episode 13: How to scale in strife — podcast

CIM Marketing Podcast - Episode 13: How to scale in strife

16/04/2020

CIM Marketing Podcast - Episode 11: Is the future of marketing in good hands? — podcast

CIM Marketing Podcast - Episode 11: Is the future of marketing in good hands?

05/03/2020

Quick Read (3 articles)

You don't need a big budget to make a big impact — Quick Read

You don't need a big budget to make a big impact

30/04/2021

Are you ready to be a marketing leader? — Quick Read

Are you ready to be a marketing leader?

20/04/2021

How freelancers can be a marketer’s secret weapon — Quick Read

How freelancers can be a marketer’s secret weapon

12/02/2021

Webinar (22 articles)

Member Exclusive: Account-Based Marketing for uncertain times — webinar

Member Exclusive: Account-Based Marketing for uncertain times

13/12/2023

Member Exclusive: Five marketing tips SMEs need to know for 2023 — webinar

Member Exclusive: Five marketing tips SMEs need to know for 2023

11/08/2022

Member Exclusive: Common content marketing mistakes you should avoid — webinar

Member Exclusive: Common content marketing mistakes you should avoid

27/04/2022

Member Exclusive: Six mistakes to avoid with your Facebook advertising campaigns — webinar

Member Exclusive: Six mistakes to avoid with your Facebook advertising campaigns

29/06/2021

The modern marketing toolkit: Do you have the skills you need? — webinar

The modern marketing toolkit: Do you have the skills you need?

25/05/2021

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC® — webinar

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC®

19/05/2021

webinar

Member Exclusive: The critical role of storytelling in brand recovery

29/03/2021

Member Exclusive: Propel B2B growth with account-based marketing — webinar

Member Exclusive: Propel B2B growth with account-based marketing

24/02/2021

Member Exclusive: Build a resilient marketing strategy for 2021 — webinar

Member Exclusive: Build a resilient marketing strategy for 2021

19/01/2021

Member Exclusive: The psychology of pricing — webinar

Member Exclusive: The psychology of pricing

01/12/2020

Winning in the next normal - Building marketing confidence and capability when the fut ... — webinar

Winning in the next normal - Building marketing confidence and capability when the fut ...

28/10/2020

Member Exclusive: The vital role of brands in times of crisis — webinar

Member Exclusive: The vital role of brands in times of crisis

21/07/2020

Driving value from desk research — webinar

Driving value from desk research

27/02/2020

Practical Insights: Building a marketing team for the future — webinar

Practical Insights: Building a marketing team for the future

06/12/2019

Qualifications: Calling all marketing leaders of the future — webinar

Qualifications: Calling all marketing leaders of the future

23/09/2019

Practical Insights: Marketing planning in three easy steps — webinar

Practical Insights: Marketing planning in three easy steps

09/09/2019

Practical Insights: Developing powerful new channels and alliances — webinar

Practical Insights: Developing powerful new channels and alliances

21/08/2019

Qualifications: Aspire to be a senior marketer — webinar

Qualifications: Aspire to be a senior marketer

27/06/2019

Practical Insights: Are you ready for international markets? — webinar

Practical Insights: Are you ready for international markets?

10/06/2019

Practical Insights: Brexit and marketing: Re-balancing risk and opportunity — webinar

Practical Insights: Brexit and marketing: Re-balancing risk and opportunity

19/06/2018

Practical Insights: Are you ready for GDPR? — webinar

Practical Insights: Are you ready for GDPR?

16/04/2018

Qualifications: Are you ready for board level? — webinar

Qualifications: Are you ready for board level?

07/03/2018

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