Courses
Principles
Virtual
B2B Marketing Principles
The core concepts and principles of B2B marketing.
Virtual
Marketing Principles
The core fundamentals of marketing: concepts, models, practices and techniques.
Virtual
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
Virtual
GDPR Principles
How to deliver lawful and ethical marketing programs.
Virtual
Search Engine Marketing (SEM) Principles
How to plan SEO and PPC campaigns.
Virtual
Social Media Principles
Develop the skills to use social channels more effectively and increase customer engagement.
Virtual
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
Virtual
Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
Online
Marketing Fundamentals
This online course provides a comprehensive overview of the marketing planning process, from situation analysis, objective setting, communications planning through to budgeting and evaluation.
Intermediate
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