Google Analytics 4 (GA4) is live now. This course will show you how to implement it and demonstrate the benefits of using it over Google (Universal) Analytics.

The latest Google Analytics 4 update focuses on helping marketers improve their understanding of how customers interact with business and develop deeper insights into campaign ROI. 

The key features include:  

  • Insights powered by artificial intelligence (AI) 
  • Deeper audience integration with Google Ads 
  • Customer lifecycle-framed reporting 
  • More granular user data controls 
  • Customer-centric data measurements  
  • New navigation and reporting 
  • Cross domain measurements 
  • Enhanced ecommerce reporting 

You will also learn what it can’t do and when to use Google (Universal) Analytics.

This is a practical course with real implementations tips for Google Analytics 4 on real live websites.

Who should attend?

Digital Marketing teams, SEOs, Website managers, Ecommerce managers, Google Ads Buyers. People attending should have previous experience of Google (Universal) Analytics 

Learning outcomes

  • What is Google Analytics 4 (GA4)? 
  • How is it different from Google (Universal) Analytics? 
  • Why setting up Google Analytics 4 now is important  
  • How to setup GA4 to run along with Google (Universal) Analytics 
  • How to use the next generation of reports to measure acquisition, engagement, monetisation and retention 
  • How to create new conversion events  
  • How to use the Analysis Hub to deep dive into your data using:
    • Cohort analysis
    • Funnel analysis
    • Segment overlap
    • Path analysis
    • User explorer
    • User lifetime
  • Current limitations of GA4
  • The Future of Google Analytics 

Course Dates

Start Date Duration Location
10 Nov 2022 1d Virtual
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Course Director

Graham Hansell

Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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