The biggest challenge we face today is that of the planet and moving towards a more sustainable future. Sustainability is changing how business has to think, plan and behave at every point in the stakeholder chain. It is more important than ever that businesses understand the sustainable landscape and the importance of having a sustainable development plan. ‘Sustainable Transformation’ is coming and it is arguably bigger and more important than digital transformation.
Marketing plays a significant and central role in driving a more sustainable future and marketers need to place a sustainable lens on everything they do. Those businesses who do not focus on or take sustainability seriously, run the risk of going out of business as employees want to work for organisations who share their values, customers want to engage with authentic brands, and investors are looking for sustainable development plans before they invest.