Sustainable Marketing: How to communicate purpose, products and services Exchange_Lock
Editorial

Sustainable Marketing: How to communicate purpose, products and services

Sustainability is a communication challenge with significant rewards for people, planet and profit.

We have reached a place where sustainability and the challenges we face around climate change, biodiversity loss and the environment are part of our everyday conversations across business and society. And, with marketers being the communicators and story tellers of our organisations, how we talk about these challenges, our purpose, products and services is more critical than ever before. Sir David Attenborough himself stated back in 2020, "Saving our planet is now a communications challenge,"

Member only content

Become a member to enjoy full access to this article and a wide variety of digital content and features on our site. Join CIM from just £16.50 per month for an annual membership.

If you are already a Member please log in by the button below.

Login Become a full member

Gemma Butler Course director CIM
Back to all