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It’s important for your university to stand out in today’s competitive market, where students have more choice than ever. Our range of university partnerships provide you with a point of difference, increasing your appeal and helping to attract more students. The benefits available are linked to the level of marketing content within your degree, and some partnerships provide your students with exemptions to CIM qualifications.

Type of partnership

Recognised Degree

Summary

We recognise the marketing content of your degree maps against our unique Professional Marketing Competencies – a framework of skills and behaviours required of today’s professional marketer.

Criteria

Degree includes a minimum of 40 credits in marketing related content, plus progression.

Benefits

Your graduates leave with a degree that is recognised by the world’s leading professional marketing body and respected industry-wide.

We give you a ‘CIM Recognised Degree’ logo for your promotional use, helping to differentiate your university.

Graduate Gateway

Summary

We provide your marketing/business students with exemptions on CIM qualifications, in addition to their degree.

 

Criteria 

Degree includes 30-50% marketing related content.



Benefits

Your students can apply exemptions on CIM qualifications up to 5 years after they graduate, helping to accelerate their journey to becoming a professionally qualified marketer.

We give you a ‘CIM Graduate Gateway’ logo for your promotional use, demonstrating our relationship and differentiating your university.

Strategic Partner

Summary

We work in collaboration with you to ensure your graduates leave with the skills that employers are looking for.

 

Criteria

Awarded by CIM to existing Graduate Gateway universities.

 

Benefits

We work with you to:

  • Develop engaging marketing events and provide access to key speakers from the industry
  • Help your students engage with assessments which will add to their university experience, giving them valuable practical skills
  • Collectively ensure your students use the exemptions to graduate with a degree and CIM qualification or award.

We give you a ‘CIM Strategic Partner’ logo for your promotional use, demonstrating our relationship and differentiating your university.

Enquire

If you have any questions please email us at universities@cim.co.uk

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